How to Efficiently Restructure Your Business Outreach

  • Outsource cold calling to save money and get more returns.
  • Maintain a strong and interesting web presence.
  • Partner with Influencers and other companies to create unique campaigns.

The availability of resources that the internet now provides has drastically changed how businesses reach consumers. In the past, your business’ outreach strategy may have been limited to traditional forms of marketing, but that’s no longer the case. The expansion of online services can now provide your business with new ways to reach consumers anywhere in the world. The following information can be used as a guide to restructure or expand your outreach efforts.

In the past, making cold calls to consumers required a team of sales associates who received a salary and benefits whether or not they produced results.

Make Cold Calls Work For You

In the past, making cold calls to consumers required a team of sales associates who received a salary and benefits whether or not they produced results. You can cut that expense in half and get a better return on your investment when you outsource this service to outbound call centers. You’ll have an experienced sales team at your disposal who will make those outgoing calls for you and charge you only a minimal fee. The result is more sales per day without having to hire your own team. This is ideal for small businesses who don’t have the space or financial freedom to hire their own sales staff.

Maintain a Regular Web Presence

Even businesses that have websites with blogs and maintain social media posts don’t use these resources to their full potential. If you’re not creating regular blog posts and sharing those posts consistently on your brand’s social media accounts, you’re not living up to the outreach capability that these resources provide. It may be in your best interests to hire an individual who is solely responsible for writing blog posts and managing your social media accounts. This will ensure you’re using these resources as efficiently as possible. Since social media engagement is linked to website traffic, someone skilled in both these areas can help you drive considerably more consumers to your business. Make sure your website has updated security to protect both the company and the customers. Securing your website can encourage customers to engage with it more as a platform rather than simply an information directory for your company.

Make Guest Appearances on Podcasts

If you’re a small business owner, it’s unlikely that you have the time to manage your own podcast show. However, that doesn’t mean you can’t use this industry to the advantage of your business. Contact podcast personalities to inquire about appearing as a guest on their shows. This requires a minimal commitment on your part, depending on how many shows you find to offer you a guest spot. Ideally, the best podcasts are those that discuss your industry or products on a regular basis. This gives you the opportunity to reach an audience that is already interested in your products. Just be sure you have something interesting to say because giving a more engaging interview will raise interest in your brand.

If you have spent time on any social media platform, you have undoubtedly seen actors or models promoting brands in their names.

Make Use of Social Media Influencers

If you have spent time on any social media platform, you have undoubtedly seen actors or models promoting brands in their names. They aren’t doing this free of charge and, in many cases, they probably have never used the product themselves. However, individuals with large social media followings are not blind to their influence, and they’re willing to use their influence to help your business expand its outreach. For a fee, they will promote your brand’s products or services to their followers. While fees vary, you should typically expect to pay influencers based upon the number of followers they maintain.

Partner With Other Businesses

There are several different ways you can partner with another business to help you each expose one another’s products to a new audience. It’s a good idea to partner with a business that sells products related to those that you sell to stay within the same demographic. For example, if you sell cosmetics, you might want to partner with a company that sells skincare products. You can partner together with a larger advertising campaign, cutting your overall marketing costs. Another option is to write guest posts for each other’s blogs. You can also share links to each other’s social media pages to expand your reach that way. Once you find another business with which you can share a partnership, you may find many other ways to expand one another’s outreach.

Some of the outreach options mentioned here may not work well for your business, but you should try as many different opportunities as possible. There’s no way to tell what will work until you try it. By combining a variety of different outreach opportunities, you’ll expand your business’ reach that much further. Additionally, you’ll be creating a more recognizable brand in the process.

Victoria Smith

Victoria Smith is a freelance writer who specialized in business and finance, with a passion for cooking and wellness. She lives in Austin, TX where she is currently working towards her MBA.

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