- When they read something, readers want to feel like the writer is standing in front of them.
- When your audience knows your brand and trusts it, they also have high expectations from you.
- When you feel you lack ideas, you can always think of the questions your business receives from your clients.
Having a blog attached to your company’s website is a marketing trend nowadays. Many business owners develop a blog just because they know they should, not because they have a clear strategy behind. Unfortunately, without a marketing and content plan for your corporate blog, you will feel after a while that it’s not worth the investment. The reality is totally different and business owners should not underestimate a blog’s potential. Moreover, when you build a corporate blog, you should have in mind one simple rule: it shouldn’t be about only about your company. Then, what should a corporate blog be about? Keep reading this article and learn how to make sales through a corporate blog.
How to Make Sales Through a Corporate Blog
You shouldn’t sound like a faceless corporation
Readers’ behavior has changed a lot in the past years. Whenever they read something which doesn’t transmit any emotions and gives them the impression that they are interacting with corporations or organizations, they immediately reject it. Today’s reader profile shows a person who wants to engage with other people. Thus, when they read something, readers want to feel like the writer is standing in front of them. What is more, once your target audience understood that you offer high-quality services or products, the next thing they are interested in is the person who is behind the brand. Therefore, if you want to make sales through your corporate blog, you should produce content which makes your readers like and trust you.
It is very important to show your readers that behind the corporation there is a person who has gone through the same experiences as them. For example, your blog can give insights about your team and the role each of them has in the company. One of the biggest mistakes corporate bloggers do is talking about the corporation. You should use your corporate blog to give insights behind the marketing strategies and show them a glimpse inside the organization.
Count on high-quality content
One of the most common mistakes business owners do is creating content just for the sake of doing it. When you want to drive sales with your corporate blog, you should deliver the highest quality content. When your audience knows your brand and trusts it, they also have high expectations from you. Therefore, you should impress them and give them even more reasons to trust you with excellent content. There are many ways you can achieve it. For example, you can include screenshots and relevant statistics in your content.
Moreover, you can target a niche audience. You can start small and establish a narrow niche for your target audience. Finally, if you want to create an engaging corporate blog, you should pay attention to the text’s length and details. However, you should pay attention to offering useful and relevant information to your audience. If you create long texts which include fluffy words mostly, then your audience will be disappointed and will start leaving your blog.
Don’t expect too much from your readers
When you start writing a corporate blog, you may think that your target audience wants to read a specialized text. Thus, you may fall into the trap of writing long and heavy texts which may seem boring to your audience. On the other hand, you should have in mind that you are not the only one running a corporate blog. Therefore, you should do your best to stand out of the crowd. How can you do this? There are several techniques you can use to ensure that your readers enjoy your blog posts. For example, you should clearly mention what is the subject of your blog. This means that the introduction and the title should be very clear and concise.
In addition, when you build your introduction, you should grab your readers’ attention and start with something controversial. Furthermore, you can use images to communicate the most important ideas. You can also break your content in paragraphs to help your audience read the text easier and quickly understand the main idea. Finally, you can show your readers that you are inventive and can use your imagination by producing not only written content but also using videos and images to present your ideas.
Choose topics your audience will find helpful
Many corporate bloggers find themselves in the situation of asking what should they write about. When you feel you lack ideas, you can always think of the questions your business receives from your clients. This is the perfect source of inspiration for your corporate blog. For example, you may be running a travel agency. One of the most frequent questions you may have from your clients is about the most popular restaurants or activities in a certain location. Such questions create the perfect context for developing interesting blogs which your audience will simply adore.
When you produce content which has a clear purpose, is education and helpful for your audience, you will immediately notice that your conversion rate grows and so will the trust your readers have in your brand. Once again, you should avoid creating blog posts about your company. Your target audience already knows who you are and what’s the quality of your products or services. Thus, they don’t care if you write blog posts about you. So, use blog posts as an excellent opportunity to discuss some of the biggest pain points and topics which your audience cares about.
Don’t underestimate the power of freebies
A very effective method for corporate blogs is including opt-in freebies. Apart from bringing your readers closer to the brand and increasing your visibility, this is an excellent method to create a strong customer database. When your readers want to download the freebie you are offering, they will have to fill in their email address and other details. Therefore, you will have a clear view of the type of people who are visiting your blog. So, it will become easier to personalize your marketing and product strategies and improve your sales.
If you want your freebie to be attractive, you should first make it extremely visible. For example, you can an image for it and place it in several places on your blog. Moreover, you should provide value for every freebie you are creating. As long as your readers find it interesting, then the chances to download it will be higher. What is more, once they download it and see that you offered them a solution to their problems, then they will trust your company even more.
It’s not so complicated to create a corporate blog which drives sales. You should develop your strategy around offering informative and educational content to your readers. In addition, your corporate blog shouldn’t be about your company, but about the people who work in it and your readers’ necessities. As long as you manage to create a connection with your readers and offer them relevant information for their needs, you will see that it will become very easy to create sales with your corporate blog.