Licensed Sports Merchandise Keeps Scoring

  • A rise in fitness activities is having a positive impact on the global licensed sports merchandise market.
  • Increased participation by women in sports activities is another driving factor for the high demand licensed sporting merchandise.
  • Growth in the licensed sports merchandise industry is also driven by rise in number of sporting leagues across North America, specifically in the U.S.

A rise in fitness activities will be one of the major factors having a positive impact on the global licensed sports merchandise market through 2026. Active participation in fitness activities is seen across the world over the years by numerous individuals to improve their fitness levels.

Future growth in the licensed sports merchandise market is anticipated to be fueled by the innovation and development of more attractive and stylish sports apparel and sports accessories.

Camping and other outdoor activities are gaining increased popularity which has increased spending on fitness merchandise like sports equipment, clothes, and footwear. The market is also witnessing the launch of licensed merchandise by different sports players.

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The licensed sports merchandise market is experiencing steady growth due to the increase in health awareness and fitness activities such as aerobics, swimming, running, and yoga. Increased participation by women in sports activities is another driving factor for the high demand licensed sporting merchandise.

Growth in the licensed sports merchandise industry is also driven by rise in number of sporting leagues across North America, specifically in the U.S. Future growth in the licensed sports merchandise market is anticipated to be fueled by the innovation and development of more attractive and stylish sports apparel and sports accessories.

The licensed sports merchandise market is experiencing steady growth due to the increase in health awareness and fitness activities.

Retail sales of licensed sporting goods based on sports events and leagues has experienced steady growth in the past few years and this trend is expected to continue over the forecast period through 2025. With improved economic conditions, consumers are expected to spend lavishly on licensed sports goods to support their favorite sports team in developed countries such as the U.S., Canada, Germany and the U.K.

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The report provides company market share analysis of key players operating in the licensed sports merchandise industry. Some of the key players in this market include VF Corporation, Nike Inc., Fanatics Inc., Adidas AG, Puma SE, G-III Apparel Group Ltd., Sports Direct International plc., Hanesbrands Inc., and Under Armour Inc.

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