- Cleansers are products that are intended to clean the skin by removing dirt, oil, makeup, and dead skin cells.
- They contain special ingredients that help to unclog pores and to prevent skin conditions such as acne.
- They may also contain moisturizers to prevent the skin from drying out.
The global market for Men’s Skincare Products has been booming and is being expected to notch a global value sales of $31.7 billion over the forecast period. Men’s skin care market has been considered as one of the established industry in the global market has a large set of the customer base for the same. Today’s male demographic sector are very conscious about their looks and have been taking steps precautionary steps on taking care of their skin. Owing to which various men’s skin care manufacturers have been strategizing on coming up with unique skin care products which cater to the varying needs and demands of its target customers. As a result, the men’s skin care market has witnessed a higher rate of new product launches every year catering to the needs and demands of its male customers.
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Today male population especially the millennial sector have been very conscious about their looks and appearance no matter when it comes to hairstyle, face care or body care. Among these skin care has been one factor that the male customer has been taking extra care against sunlight, moistureless skin etc. There has been a perception among the male customers, that the quality of skin that they maintain defines the overall hygienic life of that particular male. Thus over the past couple of men’s skin care market has been surging tremendously in terms of value sales catering to the needs and demands of its male customers. Men’s skin cares mainly consist of face care as well as body care with face care accounting to higher volume share in the global market. Men’s skin care market has been evolving in terms of its product offering and the kind of ingredients used in various men’s skin care products.
On the basis of nature, the global Men’s Skincare Products market has been segmented as –
On the basis of product types, the global Men’s Skincare Products market has been segmented as –
- Facial care
- Body care
On the basis of end use, the global Men’s Skincare Products market has been segmented as –
- Salons & Spa
- Fashion Industry
On the basis of formats, the global Men’s Skincare Products market has been segmented as –
On the basis of packing, the global Men’s Skincare Products market has been segmented as –
On the basis of the sales channel, the global Men’s Skincare Products market has been segmented as –
- Convenience Store
- Specialty Store
- Online Store
- Club Store
Some of the key players operating in the global Men’s Skincare Products market are Procter & Gamble plc, Nivea, L’Oréal Inc., Clarins, Chattem Inc., Clinique Laboratories among others.
Major Men’s Skincare Products manufacturers have been coming up with new products which cater to the varying needs and demands of its target customers.
Men’s Skincare Products Market: Key Developments
- In 2017, Procter & Gamble, one of the key players in global Men’s Skincare Products announced the launch of a new men’s skin care product that claims to be a mix of bar soap, body wash, and a bath puff.
- In 2018, L’Oreal Inc. another key player in global Men’s Skincare Products launched a unique line of face wash product under its famous brand name Garnier for the Indian market.
The millennial population is on the verge of surpassing the baby boomers in recent years. This kind of population is an active, enthusiastic and conscious of looks and grooming. They are eager to adapt to current trends in the world of fashion which even implies to skin care trends. Thus millennial surging demand for various skin care products paves way for global men’s skin care market an opportunity to generate sales.