Late last month, sports equipment company Under Armour announced it was cutting ties with some 2,000 retailers over the next two years. In doing so, Under Armour would focus on building up its direct-to-consumer business. Promo Marketing reported a more than 50% growth in Under Armour’s e-commerce business during the third quarter, with a 17% increase in direct-to-consumer sales.
Quartz notices that Under Armour’s decision follows the business model pursued by Nike, Gucci, and other luxury brands in recent years. The idea is to cut out middlemen, and costs with them, and sell in fewer places, over which the brands have more control. The clear winners are the brands themselves, and the consumers with them.
A cursory glance at the retail landscape, even before the pandemic, show sweeping changes throughout the industry. It’s not the 90’s anymore. Going, going, gone are the days of large, brick-and-mortar shopping malls, anchored by huge department stores, each demanding more money from vendors for increasingly competitive shelf space.
Big and small, multinational and local, more vendors are preferring to go online, selling their wares directly to consumers. This allows vendors to reach an increasingly global consumer base at a comparatively lower cost. Now, a new, global online wholesale marketplace has emerged, allowing vendors to attain global distribution of their products.
At Shop The Globe, a site owned by an established global news company, providing services at little or no cost to our vendors is the name of the game. Shop The Globe has eliminated the costly and redundant middlemen, helping vendors cut costs and knock out any unnecessary obstacles between them and consumers. Sellers can post news publications and listings on our website at no upfront, out-of-pocket cost. In return, Shop The Globe charges sellers only 12% of what they sell.
In addition, anyone can read our targeted articles on our news site, Communal News, along with Google News, or Facebook News. Along with along with Freelance Global Gigs, our websites have quickly established themselves as global platforms and demonstrated quick growth.
Shop The Globe operates in over 100 major languages, from English to Esperanto, which allows sellers and buyers to communicate in ways you both understand. Shop The Globe also offers a wide variety of currencies, from Pounds to Pesos, ensuring an easier flow of goods from sellers to buyers all over the world. More of each are on the way
The ways of doing business, exchanging goods for capital, were already changing before the coronavirus pandemic. That gradual evolution was merely kicked in to warp speed after the lockdowns. Let Shop The Globe help you navigate this brave new world. Let us help your brand be a winner. Try it today! Shop the Globe’s Global Wholesale Vendor Registration is free.