Night Vision Driver Monitoring System Market Sets Safer Standard

  • Driver Monitoring System includes a charged coupled device (CCD) camera placed on the steering column which tracks eyes of the drivers with infrared LED detectors.
  • Increasing demand for luxury cars and safety awareness are the key market drivers.
  • The increasing number of countries implementing NCAP is presenting growth opportunities for the global night vision system and driver monitoring system.

With more vehicles on the road, demand for safety has been increasing among consumers and governments. Passenger cars meet with most of the road accidents every year either due to non-attention of the driver or poor light conditions on the road.

To combat this issue, passenger car manufacturers have been equipping high-end new vehicles with night vision systems and driver monitoring systems.

The NCAP program gives a rating to passenger cars based on the safety level offered by them.

Together known as active safety systems, the night vision system and driver monitoring system are used in passenger cars. These systems are mainly installed in premium and luxury cars.  They can play an important role in preventing road accidents.

Night vision system equips the driver with better vision while driving during night or in dark weather conditions. It also enables the driver to view the path which is beyond the reach of the vehicle’s headlight.

The driver monitoring system on the other hand, uses infrared sensors to monitor a driver’s attentiveness. Driver Monitoring Systems include a charged coupled device (CCD) camera placed on the steering column which tracks a driver’s eyes with infrared LED detectors. The system warns the driver by flashing lights and making warning sounds if the driver loses attention on the road and a potential accidental situation is detected. The system applies automatic brakes to the vehicle if the same is not done by the driver in potential accident situations.

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Developed countries have a comparatively greater number of premium and luxury passenger cars as compared to developing countries, due to which they have larger market for night vision system and driver monitoring system. However, with the growing demand for luxury cars in developing countries, the demand for night vision system and driver monitoring system is increasing. The night vision system had a larger market share as compared to the driver monitoring system. High price is a major restraint for the night vision system and driver monitoring system market; however the increasing global per capita income is reducing its impact.

Night vision system equips the driver with better vision while driving during night or in dark weather conditions.

Increasing demand for luxury cars and safety awareness are the key market drivers for the advanced night vision system and driver monitoring system market. The New Car Assessment Program (NCAP) is a government car safety program that is being implemented in every important country around the globe to evaluate new automobile designs for performance against various safety threats.

The program gives a rating to passenger cars based on the safety level offered by them. The increasing number of countries implementing NCAP is presenting growth opportunities for the global night vision system and driver monitoring system. The U.S. Department of Transportation assesses its vehicle safety programs which is making the safety rules for vehicle manufacturers more stringent. Bharat New Vehicle Safety Assessment Program, a safety assessment program based on NCAP model is expected to be implemented in India by the end of 2014.

Regional Assessment

Among regions, Europe dominated the global night vision system and driver monitoring system market, followed by North America. The European night vision system and driver monitoring system market is facing challenges due to weak economic conditions, however, it is retaining its growth on account of economic improvement and regaining of customer confidence.

Key Players

The major companies operating in night vision system and driver monitoring system market are Robert Bosch GmbH, Continental AG, Autoliv Inc., Delphi Automotive PLC, Denso Corporation, Omron Corporation and Magna Electronics.

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Swapna Supekar

Swapna work as a Sr. Digital Marketing Consultant with Persistence Market Research. 
https://www.persistencemarketresearch.com

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