- A powerful SEO strategy is necessary for your business to stay visible.
- Optimizing your site for voice search should be a part of your SEO strategy.
- Backlinks are important for any SEO strategy.
The SEO world is constantly changing, making the lives of digital marketers difficult. With frequent algorithm changes and advances in technology, things have become difficult to master and a bit unpredictable.
SEO is not about creating content that anyone can do but ensuring that your content is found and read over the internet. And it is an ongoing process and includes both on-page and off-page optimization. You can do things for both of them to push your website within the top results of search engine results.
At its core, SEO is all about obtaining high ranks in search engine results to increase website traffic. Despite appearing to be a simple affair, SEO is not as simple as it appears to be. Digital marketers should make efforts to improve rankings, drive traffic and increase awareness.
SEO techniques are complex and are dependent on many factors. To make the lives of digital marketers easier, we recommend the following none best practices:
#1 Plan the Game
Do not start creating your content straightaway. Identify your target audience and understand the current trends at first. Figure out the consumer segment you want to target and why. Do a bit of research on your competitors, and find out the well-performing sites.
Make yourself clear about your intent: whether you want to boost engagement, increase content downloads, prompt visitors to register for a webinar or virtual event, or such other stuff. Assess the purposes of your goals.
It is a good idea to create a general outline, including important keywords and topics before you begin your SEO campaign. Google the keywords and review the top results to get an idea of the common elements that drove the strong search result.
Do not fall behind in checking out the related searches section at the bottom of the Google search page. Use the topics in the section to plan sections and subheadings in your content. It will help you to reflect not only on the main topics but also the related topics.
With relevant titles, sub-headings, and body content, your SEO campaign will get a substantial boost.
#2 High-Quality Content
In an SEO strategy, content is the king. You should provide high-quality content to keep visitors engaged on the page. It will increase their time on site and lower bounce rates to increase website traffic, and hence, rankings.
Present your content in such a way that it is interesting and engages visitors while satisfying their needs. When the content is interesting and relevant, visitors will spend more time on the web page, interact with links, or watch videos, lowering the bounce rate.
Ensure that your content is interesting and relevant to your target audience. Format your content to optimize the user experience. Take into consideration the stage of the buyer journey of your target audience.
Avoid using words that are difficult to understand. Create your content in ways that make it easy to read and digest.
A good way of making your content easily digestible is using subheadings, short paragraphs, and bullets wherever applicable.
#3 Use Related Keywords
Keywords are the lifeline of any SEO strategy. Make sure that your keywords are appropriate to the context. Moreover, use related keywords to expand your audience. Say you are creating an article on cloud computing, it is a good idea to insert other relevant keywords to expand the topic and improve SEO performance.
If you use keywords solely related to cloud computing, you will limit your audience, so insert seven to ten related keywords to improve your article performance.
#4 Optimize for Voice Search
The convenience of doing searches without typing is appealing, so optimizing your site for voice search should be a part of your SEO strategy. With the voice search facility, one gets the convenience of finding information while engaged in other activities.
Here are a few ways of optimizing your website for voice search:
- Making your site mobile responsive
- Including long-tail and natural-sounding keywords
- Prioritizing featured snippets
- Concise and digestible content
- Local SEO
#5 Mobile Friendliness
Optimizing your website for mobile is an important part of your SEO strategy. As Google indexes your website’s mobile version first, your content must be accessible and readable on mobile devices.
Most people today do searches using their mobile phones, so do not fall behind to make your mobile pages engaging and easy for the readers to navigate.
Keep in mind that visitors do not like to stay on a website that loads slowly for not more than 20 seconds. If your pages load slowly, visitors will move away from your website, regardless of how great your content is, increasing the bounce rate, which is detrimental to SEO rankings. Therefore, ensure that your website loads quickly. A slow website will entail negative effects on key SEO metrics like time on site and pages per session apart from increasing the bounce rate.
#7 Manage Backlinks
Backlinks are important for any SEO strategy. Although there is no shortcut to getting quality backlinks, you can adopt a methodical approach to incorporate quality backlinks into your website.
First, look at the backlinks on your site and compare those with your competitors. Sites that link to your competitors’ websites are likely to link to your website as well, provided your content is optimized, interesting and relevant.
Some of how you can encourage backlinks to your website are:
- Publishing statistics, research, or findings
- Guest blogging on other websites
- Industry influencer recommendations
#8 Visual Elements
It is often said that a picture is worth a thousand words, and it is also true for SEO campaigns to become successful.
As visitors enjoy pictures and videos, add relevant pictures, illustrations, videos, and infographics to your articles and pages. Such visual elements help visitors to understand the content better and enhances the user experience.
It entices visitors to stay longer on your website, reducing the bounce rate.
#9 SEO Audits
An SEO audit will help you understand your SEO status and find out the deficits. Make sure that you schedule an SEO audit at least once a year.
An effective SEO strategy is important for your business to remain visible. It will drive higher traffic to your website, entailing stronger credibility for your brand and a higher return on investment. You should emphasize every aspect of your SEO elements—keywords, content, or backlinks—as each impacts your SEO strategy. Your eventual goal should be to provide value to visitors while strengthening your brand image.