- Tips for Designing Your Website
- Things Every Wesbite Must Contain
- Technicle Advice for Creating Websites
The business tool that should be considered the most important in the box is your website. It serves you every day, 24 hours a day and it is the billboard for every aspect of your business. It generates leads, is a storefront and the anchor for all of your social media sites. It is the first impression that a visitor gets about you and your business. So…when developing your website, you have to ask yourself several questions. Is the site interesting? Does it intrigue a visitor? Does it work on both a cell phone and a regular desktop computer? Does the site “flow” from one page to the next or are there things that make its readability and speed slow and uneven? Designing a website is not easy and you have many different aspects of it to consider. Before any mistakes are made, the following is a list of possible problems that you should look out for and correct as soon as possible.
Check to make sure that all of the information on your site is current and correct. Is your telephone number, address and email correct? Are your business services still the same and have the prices gone up or down?
Does your site look excellent on both a desktop computer, a laptop, notebook and phone? People need to have the same experience on all devices and not have to readjust. Make sure that your layout responds the same with each screen size.
And with the layout, does your website load quickly? People want a site to load in two seconds or else they move on. Put up nice images, but make sure that they are not too large or that you have too many.
It is absolutely essential that the name of your business and your purpose describing slogan are at the top of your page. When someone goes to your site, they want to know immediately where they are and who you are. Name, purpose and image…at the top…always.
The journey to travel around on your website should be very simple. The progression of going from one page to the next should be logical and it should flow. The menu should appear on each page and it should be in the order that you want a visitor to travel. They should also be able to return to a page that they have already gone to.Have the link to the homepage always available. Keep the menu simple.
There should be a “naturalness” to the searching on your website. It should move intuitively for all visitors. You must keep in mind what the next logical step is and then design your site in that order.
The content on all of you pages should be easy to read. Don’t use fonts that are full of curls or the color is so light that it fades into the background. The size should be large enough that it is easy to scan. The text is the blood of your site and you want it to be strong. Most graphic designers will suggest that you should use three or fewer easy-to-read typefaces and a high-contrast, text-to-background color combo. The browser’s zoom should work just in case someone needs a larger than standard text.
And as mentioned, your pages should all be set up to be scannable. Many people only have time to quickly and easily scan a site before they come back to it later for more detail. Keep all of the text short and broken up into small paragraphs.
Grammatical errors are a huge booboo! Triple check every single page of your website for typos, missing words and bad grammar. Mistakes affect your credibility and can have people simply leave the site. Proofreading is an absolute must.
Since your website is all about your business, it is also all about your brand. Make sure that your brand’s colors, logos, emblems, slogan and fonts match on each page. These pieces are the visual cues that create your online personality. These should be consistent on your business cards, stationery, flyers and brochures. These tell the public everything about your values, personality, attitude. They make customers remember who you are.
Contact information should be on every page of your website and placed so that it is easy to see. You should also include a page (or at least a box) where the visitor can fill out the form with their contact information and any questions that they may have.
And finally, and this is important, does your site include anything that a visitor may find to be irritating? Pop ups are the first thing that comes to mind that can drive a visitor away. Slow downloads are another. Autoplay of a promotional video can slow downloads and make visitors angry. Automatic music and moving features can also destroy the experience. People want information and they want it now. They are not seeking a broadway show!
The key to spreading your online visibility and establishing business credibility is a well-built website that reflects your products and services in an organized, modern, and aesthetically pleasing design. We at Everest Direct Mail and Marketing, can help you boost your online presence by creating an original website, fit to your business’ specific needs. We know that no two businesses are alike – so we won’t just throw your content into a basic pre-created template. Our experienced web designers will work with you to make sure each page reflects your products, services, and anything else you’d like to include. We guarantee we’ll provide you with a website you will be proud of, that reflects your professionalism, pride, and hard work you put into your business.