Application Release Automation, aka ARA, is a solution that offers the modeling and deployment of custom application software releases and the configurations linked with it for applications like .NET, Enterprise Edition (Java EE), and Java Platform. It involves workflow engines that help automate and track the enterprise workforce activities.
The tools of ARA ensure versioning for continuous release deployment. The tools ensure the adoption of best practices in related configurations, data, application, and artifacts. The report published on the global Application Release Automation Market revealed growth is expected to be an impressive 19.73% CAGR. The valuation of the ARA market was further stated to surpass its previous valuation of $178.37 million to reach $525.39 million by the end of 2023.
The rising need for cheap, flexible, and scalable processes of DevOps alongside the need for a complete process security across virtual, cloud, or physical environments has prompted the increasing adoption of ARA tools by companies. Some of the other factors helping the growth of the Application Release Automation Market is the increasing complexities in operating applications, rising number of applications operating in a dynamic IT environment, and a burgeoning need for a continuous and accelerating TTM (Time-to-Market).
The global Application Release Automation Market has been segmented in terms of type, component, vertical, and applications.
By type, the market divides into cloud and on-premises.
By component, the market comprises training, consulting, and integration services, managed services, support and maintenance, and tools. The training, consulting, and integration services segment holds the highest market percentage and is expected to continue its lead over the forecast period. The training services comprises a thorough software training ARA solutions for individuals for them to administer, operate, and maintain vendor’s products. Whereas, the consulting and integration services aid companies to manage business transformation in an effective manner and attain their strategic objective.
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By vertical, the market segments into manufacturing, healthcare, retail, media & entertainment, IT & telecom, BFSI, and others. The healthcare segment of the market is enjoying considerable growth and is posed to be one of the leading verticals in the coming years.
The global Application Release Automation Market comprises a host of key players. This includes names like Micro Focus International PLC (UK), HP Company (US), Microsoft Corporation (US), CA Technologies (US), VMware Inc. (US), IBM Corporation (US), BMC Software (US), Red Hat Inc. (US), XebiaLabs Inc. (US), and MidVision Limited. (UK).
The players in the market are reportedly investing in different organic growth strategies like enhancement of existing products and development of new products in order to boost their positioning in the competitive landscape of the market. The market comprises players of different categories; from emerging companies to small- and mid-sized firms to even large-scale enterprises. The presence of these diverse group of players makes the market intense, in terms of competition, thereby making it increasingly important for the players to employ different growth strategies.
The global Application Release Automation Market is geographically distributed across the following key regions: Latin America, Asia Pacific, North America, Europe, and the Middle East and Africa. The North American regional market for ARA is highly lucrative and is anticipated to dominate the region-based rankings over the forecast period of 2018 to 2023. This is due to the presence of different market players herein, presence of modern and advanced IT infrastructure, and high availability of technical expertise, unlike other regions. However, Asia Pacific, is slated to undergo immense growth in the coming years and garner the highest CAGR over the forecast period.