Recent Changes in Facebook and How it Affects Content Creators

  • New Messenger Tools for Business.
  • Filter your Messenger content to Friends only.
  • Newly enhanced and Faster Messenger.
  • Watch videos with Friends at the same time.

What does it mean for content creators after the recent changes in Facebook Algorithms and the platforms itself? Considering the diverse changes Facebook is developing to the platform and the algorithm supporting organic content and Facebook Ads, the company continues to maintain dominacne to guarantee that your business can maximize its marketing campaigns.

Facebook Messenger (commonly known as Messenger) is a messaging app and platform. Originally developed as Facebook Chat in 2008, the company revamped its messaging service in 2010, and subsequently released standalone iOS and Android apps in August 2011. Over the years, Facebook has released new apps on a variety of different operating systems, launched a dedicated website interface, and separated the messaging functionality from the main Facebook app, requiring users to use the web interface or download one of the standalone apps.

If you are using Facebook to reach your audience and you are putting out content, you really need to find out what’s going to generate the results so that you can ensure you are paying attention to your efforts making that type of content. Facebook is actually launching out a lot of webinars at the F8 developer’s conference where they mentioned about the different changes to the platform. They did some presentations explaining what they did on the actual algorithm itself so they are giving you a wide range of knowledge about what they are working on and striving to make it more convenient for business owners to understand the needed steps to drive results using their platform.

New Messenger Tools for Business

So what are these recent changes that we should be familiar with? Facebook is adding up more tools for business and one of the big changes that business owners must be fully aware of is while using the Messenger: Facebook has provided more tools for people to use on ads whether it be for creating leads or starting a conversation, so even in messenger itself they have now allowed you to change the image of the admin who is responding to those messages. So Facebook made some modifications for personalization. They also brought in an appointment setting in messenger so that people can book an appointment right there. Business owners can now set an appointment through their facebook page by selecting the time and date. The purpose of these tools is for businesses to interact more with their customers. It will become a lot easier for business owners to leverage their business through conversations with customers and not just by reaching through ads and marketing. Facebook is looking for more authentic relationships by upgrading their engagement system. That is one of the biggest improvement that they’ve made thus far.

Facebook is also trying to bring the platform back to relationships, diminished due to the fact that a lot of publishers or pages weren’t actually looking for an authentic relationship and they were just looking for reach and engagement to people. Now Facebook is bringing it back to actual friends and contacts from the organic reach that is created by Facebook page owners. For that organic reach to be successful, Facebook page owners or admins now need to have a really good valuable content to provide to people. At the end of the day, Facebook is a pretty big marketing and advertising tool and if you really want to scale your reach aside from creating a more valuable organic content, you can push your campaign through boosting so that it will productively increase your reach. There are a number of different changes that they have made including watching the type of content even advertisers are creating out. We know video marketing has been trending over the last few years and that is something that Facebook considered paid ads. How can they be sure that the post is relevant to their respective audience?

Filter your Messenger Content to Friends Only

The increasing issues about privacy really seem to be quite alarming these days. That includes expressing opinions and discussing real-life stories on social media including in conversations.

“Privacy gives us the freedom to be ourselves. It’s easier to feel like you belong when you’re part of smaller communities amongst your closest friends,” Zuckerberg says. “As the world gets bigger and more connected, we need that sense of intimacy more than ever.”

It will strengthen the connection between friends and families as Facebook reduced its viewership and will be focused on close ties. The filtered content also influences the more usage of stories.

Facebook has faced a steady stream of controversies over how it protects user privacy, repeatedly adjusting its privacy settings and policies. In 2010, the US National Security Agency began taking publicly posted profile information from Facebook, among other social media services. On November 29, 2011, Facebook settled Federal Trade Commission charges that it deceived consumers by failing to keep privacy promises. On 4 April 2019, half a billion records of Facebook users were found exposed on Amazon cloud servers, containing information about users’ friends, likes, groups, and checked-in locations, as well as “names, passwords and email addresses.

Newly Enhanced and Faster Messenger

With this handful of new improvements, Facebook is continuously stepping up and making sure they are always ahead of their competitors and in that way, users can effectively monetize their campaigns by simply utilizing all the important tools on the platform so it is more reasonable for Facebook to enhance and fine-tune the app.

Watch Videos with Friends at the Same Time

Since video chat has been efficient, by way of connecting people through real-time, the platform is constantly improving its communication system. Facebook has added a new cool feature in the video chat: you can view content like a “watch party” simultaneously with friends.

“You’ll be able to seamlessly share a video from the Facebook app on Messenger and invite others to watch together while messaging or on a video chat. This could be your favorite show, a funny clip or even home videos.” -Mark Zuckerberg.

Mark really wants users to interact more and increase engagements so this is really a breakthrough for Facebook to give business owners as well a way to reach their respective customers more effectively.

Groups are going to be prioritized a lot and that is why it is so crucial to be using the site (especially for your business) not as just a billboard in cyberspace but as a way to build a community. As Zuckerberg says, “The future of Facebook is privacy” so that is why messenger has been modified. Because you are going to be growing your business on Facebook in the future and the platform is looking to limiting the broadcasting type of methods. More of a focus on interactions means the direct responses are going to be a lot more effective than chatbots. That is a good thing for small business because it is easier to keep track of.

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Christopher Norr Inventor

A boutique digital marketing agency delivering lead gen and social media solutions for a global client base. We can increase your online presence in any locale. Maximize your exposure!

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