- Various market factors are about to impact the market in the coming years.
- Several players have realized how potential the Ready-To-Drink Market is and they have jumped into the bandwagon with their own strategies to reap benefits from it.
- The fruit & vegetable juices segment has the maximum market share as they are widely available across the globe.
Global Ready-to-Drink Market is benefiting much from the spreading healthcare awareness and riding on that, a robust CAGR over the review period (2017-2023) is on the cards. Ready-to-drink products are packaged drinks that just needs the removal of a cap or lid for a sip. Some of the products come in powdered form and need hot water for brewing such as tea and coffee.
Various market factors are about to impact the market in the coming years. Manufacturing companies are coming up with their latest range of products with attractive packaging and substantial marketing. This could lure in customers and inflate the market. Rising health awareness can also play a significant role in taking the market forward. This is getting aptly backed by the demand for organic products which is inspiring companies to innovate.
Several players have realized how potential the Ready-To-Drink Market is and they have jumped into the bandwagon with their own strategies to reap benefits from it. These players as listed by MRFR are
PepsiCo (U.S.), Fuze Beverage (U.S.), Coca-Cola (U.S.), Nestlé (Switzerland), Kraft Foods (U.S.), Campbell Soup Company (U.S.), Ocean Spray (U.S.), Red Bull GmbH (Austria). Their strategical inputs are expected to provide the market much thrust to move forward.
Nescafé is launching two new lines of products Nescafé Coffee Protein Smoothie and Nescafé Cold Whipped Latte. These two coffees are to provide coffee-lovers with the experience of having coffee on-the-go in the morning. These products bear every ounce of the expertise of Nescafé for which they are really known in the market.
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Based on the type, the ready-to-drink market can be segmented into probiotic drinks, sports drinks & energy drinks, fruit & vegetable juices, tea & coffee, dairy & non- dairy beverages, and others. The fruit & vegetable juices segment has the maximum market share as they are widely available across the globe. But the market is witnessing a gradual surge in demand for probiotic drinks which are known for their health benefits. The segment is expected to project the highest CAGR during the forecast period.
Realizing the value of unfolding the core for a detailed analysis, MRFR segmented the ready-to-drink market by type, packaging, and distribution channel. The study further includes volume-wise and value-wise data for an all-round experience of the market.
MRFR’s analysis of the ready-to-drink market, regionally, includes North America, Europe, Asia Pacific, and Rest of the World (RoW). The report also puts an emphasis on the identification of the growth pockets to understand the market prospect better.