Sales Revenue of Liquid Soap to Soar

  • Like hot and cold process soap, there is an alkali component and an oil component.
  • For liquid soap, the alkali component is a bit different.
  • Sodium hydroxide is used to make hard bar soap while potassium hydroxide is used to make liquid soap.

Awareness about personal hygiene among consumers has been increasing in line with endorsement of several hygiene-dedicated programs by celebrities. Fast-paced regimes of Millennials has created the need for FMCG products that complement time-effectiveness, and liquid soap is one among such imperatives. Additionally, growing prevalence of communicable diseases has encouraged consumers to spend on products such as hand wash. This has further paved opportunities for liquid soap brands to deliver solutions, dedicated toward hygiene factor of health.

As the consciousness of product formulations increases among consumers worldwide, chemical-free and natural products have gained significance. Product innovation is a key strategy among liquid soap manufacturers, who are coming up with solutions that address skin related concerns along with their hygiene-related functionality. Currently, liquid soap brands have immense opportunities to address evolving consumer demands via provision of liquid soaps that contain anti-bacterial properties, soothing fragrances, and natural ingredients.

As bathing continues to gain significance as a therapeutic activity, let alone its hygiene aspect, consumers are continuously seeking products that can aid them in relaxing their mind and body in most natural way possible. This has further created an opportunity for liquid soap brands to deliver solutions that complement healing and de-stressing for consumers naturally through liquid shower and bath products.

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Today’s consumers endure with various kind of bacteria or germs knowingly or unknowingly from day-to-day life. No matter one is working, sleeping, playing or doing any regular activities gives exposure to various such harmful enmities. Now that there is a rise in awareness about such exposure to various harmful bacteria and virus, consumers are now taking necessary steps and figuring out ways to deal with such issues. Consumers have been taking preventive measures by being much more hygienic and clean in their day-to-day life. Owing to consumers inclination towards hygienic lifestyle, several major shareholding consumer goods companies are now strategizing on coming up with products which promotes healthcare as well as cleanliness. Liquid soaps are one such product which has been gaining traction among its target segments for the above-mentioned causes. Liquid soaps are widely being used in the household as well as the commercial sectors which include offices, shopping malls, and other public venues.

Today’s consumers are widely being exposed to various information which includes hygiene and clean lifestyle through various media and online channels. Owing to the rise in awareness about various benefits associated with healthy and hygienic lifestyle, consumers are being more and more conscious about cleanliness factor which they have adopted in their day-to-day life. Moreover, the consumer looks out for compatible or portable hygienic products for which they can use anytime anywhere.  Liquid soaps are one such hygienic products that cater to consumers’ needs and requirements. There are various benefits associated with the use of liquid soap.  Liquid soaps help reduces the number of germs and bacteria effectively. Liquid soaps also protect against other forms of contamination such as climatic effects, hazardous chemicals, and infections.

On the basis of nature, the global Liquid Soap market has been segmented as –

  • Organic
  • Natural
  • Conventional

On the basis of application, the global Liquid Soap market has been segmented as –

  • Hand Wash
  • Body Wash
  • Dish Wash

On the basis of end use, the global Liquid Soap market has been segmented as –

  • Household
  • Commercial
    • Hospitality Industry
    • Healthcare Industry
    • Foodservice Industry
    • Offices and other industrial sectors
    • Shopping Malls
    • Salons & Spa
    • Others

On the basis of the sales channel, the global Liquid Soap market has been segmented as –

  • Direct
  • Indirect
    • Hypermarket/Supermarket
    • Convenience Store
    • Specialty Store
    • E-Retailers
    • Club Stores

Some of the key players operating in the global Liquid Soap market are Premier English Manufacturing (PREMCO), Cleenol Group Ltd, Christina May Ltd, Reckitt Benckiser Group plc (Dettol), GlaxoSmithKline (Savlon), Unilever (Dove), LES ROBINETS PRESTO S.A., Colgate-Palmolive Company (Softsoap), Henkel Corporation (Dial) among other

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Ashish Kolte

I am experienced Digital Marketing Professional, after completed my M.B.A; I joined this field.  I have 4 years of experience in B2B Market & currently working with Persistence Mrket Research. I would like to explore the latest things happening in Digital Marketing.
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