- Embedding feeds containing UGC on the website can help the potential users know and understand the brand more.
- Displaying UGC on the website will only show relevant data and make the visitors want to stay longer scrolling through the website's pages.
- Social media platforms are a hub of user-generated content, which is increasingly growing as a dominating factor in generating user trust, engagement, and interactions.
The competition is on a continuous rise. More and more brands are coming up with their website and drafting smart marketing strategies depending on their goal and target audience. One definite thing is building an online presence that stands out.
Brands need to amplify their unique selling points to improve the performance of their business. One way to effortlessly do so is by embedding social media feeds on the brand’s website.
What are the benefits of embedding social media feeds?
#1 Boosts User Engagement
Social media has become more than just a leisure activity. People use social media platforms to know what is happening globally, find inspiration, share their opinions and thoughts, and conduct business.
Leveraging this to your advantage can boost brand-user interactions and engagement, becoming the biggest challenge for brands due to the surge in competition.
Embedding feeds containing UGC on the website can help the potential users know and understand the brand more. Thus, generating better engagement.
#2 Brand Advocacy
To be able to successfully conduct business online, brands need to gather users’ trust. By embedding social media feeds on the website, potential users can know from the experience of the existing users whether or not to invest in the brand.
UGC acts as social proof; this, in turn, helps build a loyal customer base while also expanding your social reach by fetching more traffic to the website.
Also, it is noteworthy for brands that more than 90% of the users trust UGC before making a purchase.
#3 Increases The Dwell Time Of The Visitor
Engaged users will stay longer on your website and want to return to it, looking out for more.
It helps in bettering the dwell-time of the visitors on your website, which is the amount of productive time spent by a visitor on your website. Achieving an enhanced dwell time is necessary for brands to generate more sales, especially now when users have the least amount of patience.
Displaying UGC on the website will only show relevant data and make the visitors want to stay longer scrolling through the website’s pages.
#4 Enhance The Look Of Your Website
Showcasing social media feeds that interests and interacts with the audience is the second most important thing after design.
You can customize the look of your website by playing around with different themes, fonts, layouts, and backgrounds to make it appear to be in line with your brand’s aesthetics.
Moreover, UGC is dynamic, vibrant, and unique. Embedding it on your website by enabling real-time updates can potentially attract users better and also make your website lucrative.
#5 More Conversions By Improving User Experience
User experience has become the deciding factor whether or not your business will thrive.
While all the brands are striving to enhance their user experience, one robust way can be to add a social feed on the website. It can enhance the browsing experience of the user by showcasing diverse content.
Furthermore, when users can trust the brand and engage with it, the chances of having them converted also increases.
User trust and engagement are directly correlated to conversion and sales.
How Can You Embed Social Media Feeds?
Social media platforms are a hub of user-generated content, which is increasingly growing as a dominating factor in generating user trust, engagement, and interactions.
Effective utilization of UGC is important to enhance brand image, performance, and awareness amongst potential users. It can be done by embedding collected social media feeds from different social media channels on the website, digital signage displays, live events, etc.
Social media aggregator tools like Taggbox Widget can help you collect feeds, curate, and moderate relevance and authenticity. Only suitable content is displayed on the social wall. It also helps you customize the look of the wall through different themes, fonts, layouts, backgrounds, etc.
Once the wall is ready, you can embed it anywhere to display real-time updated feeds to the visitors.
Over To You
Social media platforms offer ample opportunities for businesses to grow and expand their market footprint. Leverage them to fetch enhanced user interaction, engagement and conversion can turn projected targets of a business into reality.
Embed social media feeds on your website to generate trust and impact the users’ minds wanting them to come back to you.
It is as easy as it sounds. All you need is a robust social media aggregator tool that takes your business by storm.