Steady Growth in Pressure-Sensitive Labels Market

  • The global pressure sensitive labels market is expected to garner exponential gains by 2023, registering a steady CAGR throughout the forecast period 2021.
  • There are three main types of pressure-sensitive tapes, such as single-sided tape, double-sided tape, and transfer type.
  • Pressure-Sensitive Labels Market has been segmented into four key dynamics: By Compositions, By Technology, By Application and By Regions.

The usage of pressure-sensitive labels is the culmination of the acknowledgment of the role played by labels in the sale and attractiveness of products in today’s competitive market space. Pressure-sensitive labels are regarded as a favorite of best-dressed products, as well as some other flashy options.

Labels capture interest and stimulate consumer buying decisions while conveying product-line, brand, instructions, and other relevant data. In addition to these conventional functions, labels are progressively establishing themselves as a part of key anti-counterfeiting and tracking strategies.

Why Pressure Sensitive Labels?

Among the popular labeling methods, the pressure-sensitive labels cover a huge range of properties that are vital for good packaging design. The use of pressure-sensitive labels has gained popularity due to their properties such as self-adhesiveness and compatibility with virtually any container shape, material, or product type. Due to these properties their core competencies allow for low entry quantity and easy label application.

Pressure-sensitive labels as compared to other forms are classically the least pricey packaging component and are cost-effective, in addition to their suitability to a broad spectrum of applications. The use of pressure-sensitive labels in applications of food, wine, and spirits, beverage, household chemicals, and automobiles are boosting their market growth around the world.

The Forms Of Pressure Sensitive Labels

There are three main types of pressure-sensitive tapes, such as single-sided tape, double-sided tape, and transfer type.

  • Single-Sided Tape: The backing of single-sided tapes, comprises of an assortment of flat web-based materials, such as foil, fabrics, film, paper, or foam. In many cases, the backing is given a release coating to allow steady unwinding forces or a primer to make sure that the adhesive sticks to the right side of the backing.
  • Double-Sided Tape: The reverse side in double-sided tapes is coated with a pressure-sensitive adhesive on both sides. The backing ingredients can be similar to any of those that are used for single-sided tapes. A release liner is used to avoid the adhesives from attaching to themselves. The release liner is usually a filmic material or silicone-coated paper.
  • Transfer Tape: A specialty product by definition it does not hide a backing material. The pressure-sensitive adhesive is covered onto the release liner and coiled onto a roll. A release liner is at all times part of the transfer tape assembly.

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The Usage Stats

As a matter usage data, PSLs comprises of more than 80 percent of all labels available in the market today. Since pressure-sensitive labels are comparable to an advanced sticker. They use film, paper, and foil as their key label materials and can be used with a wide range of inks. Also, as they don’t require a high heat temperature, solvent or water to activate, it only requires moderate to light pressure to apply them to a product surface. They are manufactured on rolls to be peeled off and pressed onto a product by means of a machine or hand-applied technique.

The use of unique, attention-grabbing labels is considered an investment that can reap high returns for any product. Labels have the core function of driving sales while establishing a strong connection with customers. The labels when chosen should provide a substantial return on packaging investment. The factors such as the enhancement of product’s visual appeal and the creation of a recognizable brand element are defining the development of the pressure-sensitive labels market globally. Moreover, labels are also essential in making a strong first impression with the customer base. The sales support function of pressure-sensitive labels is further increasing their use in a wide range of products.

Pressure-sensitive adhesives (PSA) tapes’ several applications with novel uses being revealed almost every day. The pressure-sensitive tape market will carry on their growth due to developments in tapes for graphics adhesive technology, effortlessness in use, and its minimal cost as compared to conventional fastening systems.

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