The Hippocratic Oath is well known as the guiding philosophy of physicians, and those in the medical profession. With its roots in early Greek philosophy, it was believed at the time that those who dedicated their life to healing and medicine, must be held to a higher standard of ethics, and that is what the oath stood for. While it has changed over the years (we no longer swear by Apollo for example) the essence of what it stands for has remained the same. Medical professionals must be held to a higher standard.
Hi everyone, Drew Steig here, CEO of Pain Relief Naturally, the company that produces Numbify brand numbing products. I have spent a good portion of time over the last few months researching a phenomenon that is insanely difficult for me to wrap my head around. I attended a meeting this week where our analyst went through an excruciatingly long report detailing exactly how many of our competitors in the market place were using fake reviews. Out of the entire category of numbing products there were only 3 (including us) that we could find who were not using any fake reviews. This is a stark contrast to 4-5 years ago when we first entered the Amazon selling space, when only a few companies had fake reviews, and they were pretty skeevy so we deemed them not a huge risk.
We reviewed Travelamo this week. We have found that companies are often the most egregious users of fake reviews during a new product launch. We reviewed the Travelambo Leather Business Card Holder Case for Men or Women Name Card Case Holder Magnetic Shut (Napa Red Wine) on Amazon.
We went through the reviews of Wewgo Ball Bearing 608-2RS and they had an incredible rating of 4.4 stars by Amazon. For this very high rating they were awarded an Amazon Choice Badge.
Having 4.4 stars made everything about this product look great, but there’s one major issue: The reviews were bought. Worst yet, over 70% of the total reviews for the Wewgo Ball Bearing 608-2RS were fake. Wewgo is another cheater! It appears everything about Wewgo was set up from day one to be a consumer scam, more on that later. Wewgo never deserved the Amazon Choice Badge. We’ve asked Amazon publicly to remove fake advertisers /reviews from their platform but after many complaints about Ebanel (so far the most successful at being a serial perpetrator of consumer fraud), they haven’t even removed the Amazon verified fake reviews or Amazon’s Choice Badge!
A continued investigation into Ebanel Laboratories fraudulent reviews on the Amazon Marketplace.
Year by year the Amazon Marketplace grows and flourishes, creating bigger opportunities and increased competition. How is a new company to compete in oversaturated markets against heavy competition, especially competition that produces better products? Well our friends at Ebanel Laboratories sure have it figured out!
The Numbing category on Amazon is rampant with fake reviews both positive and negative. Nowhere could we find a worse perpetrator than Ebanel Laboratories. After an in depth review of thousands of potentially false reviews, positive on their products, negative on their competitors, we filed a complaint to Amazon, and wrote an email directly to Jeff Bezos about Ebanel.
Amazon emailed us back on March 26th 2019.