Blockchain in media and entertainment? Wait, wasn’t it associated with cryptocurrencies such as bitcoin? Yes, but it has much more potential than we believe. In the media and entertainment industry, it can assist with not just content, but protect and monetize intellectual property.
Let’s go back and have a brief overview of blockchain. It’s the type of data structure that can create a digital ledger of transactions. This ledger can be shared among a distributed network of computers. The platforms built on blockchain can record and distribute and unchallengeable version of the truth to multiple parties. This could be useful in improving the effectiveness of the value chain in the industry.