A district court of The Hague, Netherlands, lifted the seizure of the Stolichnaya and Moskovskaya vodka brands, imposed earlier as part of the proceedings between the Russian Federation and former Yukos shareholders. This is evidenced by the court’s decision published on Tuesday.
Most people think about Brand Awareness as the number of times a company or business name is typed into a search engine. What most people don’t realize is that it also includes marketing campaigns. The higher the number of times a name or brand is put into a search engine, the greater the brand awareness. The higher your Brand Awareness, the higher your website gets ranked in search engines such as Google and Yahoo.
When you hear the word “Pepsi”, can you already imagine their red, white and blue sphere of a logo? When you hear the word “Garnier”, you instantly think of their easy yet catchy tagline “Take Care”. You also remember the color scheme of Dominos, because every time you walk in, all their employees are dressed alike and in that very color scheme. These are just a few out of the various examples of branding done right!
Do you own a business? Are you looking for low-cost ways to advertise, promote, and sell your services? What could the possible methods be that you should use and take advantage of? For the most part, you’ve heard about word-of-mouth advertisement.
Sure, it’s effective and efficient in spreading information about your brand. However, it’s not enough to spread the word to your potential clients on what your business has to offer. But don’t worry! There are other ways that you can use to establish your business brand. As we all know, the brand conveys your services or products offered. Or in whatever your organization will do, consider the branding strategy.