Your social media content strategy should flow naturally from your social media objectives. Ask yourself how you’ll use content tactically to attain broader social media objectives. For example, if a social media objective is to extend brand recognition with millennials by 30%, your content strategy might specify a posting rate for Snapchat and embody plans for influencer takeovers Instagram live giving you more opportunities to connect with your target market. In addition to supporting your social media strategy, your content should also support and align with your organization’s general content approach, provided one exists. There are four key parts of a social content strategy. Research and analysis of current content perception and strategy, your target audience identified by platform, a list of content-specific goals and objectives and plans for the distribution of your content.