Right before the new year, on December 29, Zhang didn’t leave work until 01:30 a.m. While walking home with her colleagues, she suddenly fainted. Even though she was immediately sent to a local hospital in Urumchi, she still passed away six hours later.
The tragedy had been circulating unperceivably on the internet, until it trended on January 3. One day later, on Zhihu, people started to spread a screenshot of a post by the official account of tech giant Pinduoduo: