Hi everyone, Drew Steig here, CEO of Pain Relief Naturally, the company that produces Numbify brand numbing products. I have spent a good portion of time over the last few months researching a phenomenon that is insanely difficult for me to wrap my head around. I attended a meeting this week where our analyst went through an excruciatingly long report detailing exactly how many of our competitors in the market place were using fake reviews. Out of the entire category of numbing products there were only 3 (including us) that we could find who were not using any fake reviews. This is a stark contrast to 4-5 years ago when we first entered the Amazon selling space, when only a few companies had fake reviews, and they were pretty skeevy so we deemed them not a huge risk.
We believe the Ebanel pain relief product with both Ultra-Potent Hemp Extract and Menthol is unethical and illegal under the rules of the Federal Food and Drug Administration. The FDA has not approved hemp or cannabis products.
The FDA has not approved this use. Hemp extract can not be included with any FDA active ingredient, or an FDA approved use like “pain relief.” For example menthol is considered an FDA active ingredient for pain relief. All pain relief products with menthol must work under the FDA regulatory umbrella.
Amazon started a new service that shows Amazon Hot New Releases but Amazon is doing little to nothing to stop the massive amount of fake reviews on their site, even after having it documented for them. Fake reviews and fake companies receive a big bang and advantage from Amazon when launching new products, which we have demonstrated in several articles. Amazon is giving another asymmetric advantage to the fake review cheaters that also launch new products and get listed as Hot New Releases.
Ebanel has more than doubled their fake reviews on a single product, literally overnight! Just look at the photo’s. Thursday evening their spray product was struggling with a slowly sinking score (despite a load of fake positive reviews!). As part of their product launch strategy, they gave their spray an immediate fake review boost by claiming it was a size and color variation on their cream product. We believe Amazon forcibly separated the two products after complaints of malfeasance. As a result, Ebanel’s fake review count went down significantly and so did their score on that spray product.
So what did Ebanel do? In addition to slowly adding fake reviews to the spray, they went back in a few weeks later and recombined the products!
After we sent our last article to the Department of Justice, they have responded. So we will be coping them on all of our future articles. We have made a claim that Amazon discriminates against both against US and honest businesses; that Amazon gives an asymmetric and unfair advantage to known and documented cheaters and/or offshore companies that use large scale fake reviews from day one.
We have written news articles about Amazon. No matter how bad and dishonest the paid, fake reviews became on their marketplace website, Amazon persistently responded to our complaints by sending us their guidelines and continuing to make public statements such as:
“One unauthorized review is one too many.”
“Any attempt to manipulate customer reviews is strictly prohibited at Amazon.”
“Small and medium-sized businesses are thriving with Amazon.”
We have repeatedly submitted factual evidence and documentation of the systemic use of fake reviews directly to Jeff Bezos at Amazon, and no matter how bad the documented malfeasance is, Amazon just skirts the issues.
We reviewed Travelamo this week. We have found that companies are often the most egregious users of fake reviews during a new product launch. We reviewed the Travelambo Leather Business Card Holder Case for Men or Women Name Card Case Holder Magnetic Shut (Napa Red Wine) on Amazon.
We went through the reviews of Wewgo Ball Bearing 608-2RS and they had an incredible rating of 4.4 stars by Amazon. For this very high rating they were awarded an Amazon Choice Badge.
Having 4.4 stars made everything about this product look great, but there’s one major issue: The reviews were bought. Worst yet, over 70% of the total reviews for the Wewgo Ball Bearing 608-2RS were fake. Wewgo is another cheater! It appears everything about Wewgo was set up from day one to be a consumer scam, more on that later. Wewgo never deserved the Amazon Choice Badge. We’ve asked Amazon publicly to remove fake advertisers /reviews from their platform but after many complaints about Ebanel (so far the most successful at being a serial perpetrator of consumer fraud), they haven’t even removed the Amazon verified fake reviews or Amazon’s Choice Badge!
A continued investigation into Ebanel Laboratories fraudulent reviews on the Amazon Marketplace.
Year by year the Amazon Marketplace grows and flourishes, creating bigger opportunities and increased competition. How is a new company to compete in oversaturated markets against heavy competition, especially competition that produces better products? Well our friends at Ebanel Laboratories sure have it figured out!
The Numbing category on Amazon is rampant with fake reviews both positive and negative. Nowhere could we find a worse perpetrator than Ebanel Laboratories. After an in depth review of thousands of potentially false reviews, positive on their products, negative on their competitors, we filed a complaint to Amazon, and wrote an email directly to Jeff Bezos about Ebanel.
Amazon emailed us back on March 26th 2019.