Shipping cost is an unavoidable and essential expense for businesses. Your shipping cost directly affects your business profitability. Due to the increased demand in e-commerce industries, carriers need to adjust their rates. Usually, carrier revises their rates annually.
Research shows that almost 88% of people choose sites with free shipping. Big e-commerce companies like Amazon offer free shipping worldwide, making it harder for small businesses to compete as they cannot afford free shipping. Thus, learning how to reduce shipping costs is essential for your business.