Grooming products are used to clean or nourish the body. The products are utilized for various body parts such as skin, hair, lips, and teeth.
The global market for Men’s Skincare Products has been booming and is being expected to notch a global value sales of $31.7 billion over the forecast period. Men’s skin care market has been considered as one of the established industry in the global market has a large set of the customer base for the same.
A growing consumer tendency to experiment with trending hair styles and colors is primarily assisting the global demand for hair styling products. While cumulatively rising instances of hair loss and several other hair related problems are likely to be prominently responsible for the surging sales of hair styling products, a new market research study by Future Market Insights has cited celebrity endorsements to be playing a vital role in popularizing an extensive range of hair styling products worldwide – especially among consumers based in developing economies.
Beauty and personal care industry includes skin care, hair care, oral care, cosmetics, toiletries, and others. Of all the aforementioned segments, demand for hair care products has restored from 2013. Consumers are becoming sophisticated in nature which has led to change in buying patterns for personal care products.
Europe will remain the leading Contributor to the overall Revenue Pie for Men’s Grooming Products Market Between 2016 and 2024
Europe will remain the most attractive market with close to 40% share of the market in terms of revenue. The men’s grooming products market in Europe will continue to present lucrative market opportunities over the next couple of years.