Advertising. Even to those of us with decades of experience, and intimate knowledge of its complex and inner workings, it can still be both overwhelming and at times surprising. It never ceases to amaze how advertising has evolved through time. From carved wooden signs, to painted ones, radio ads to television, billboards to internet ads. Even the clothes we wear advertise companies, political opinions, and even our intentions.
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It was a hot summer day in Portland Oregon. The cool breeze wicking away the sweat as I sat cross legged in the shade of the jumbotron at the country music festival. People were pouring in excited to hear a mixture of local and Nashville artists playing for the next 3 days, while we gorged ourselves on curly fries, turkey legs, sausages on sticks, and tried to keep cool.