Eye Makeup Market is projected to be valued at $19.6 Billion by 2025, registering a CAGR of 6.6% from 2019 to 2025. Eye makeup products are used to enhance the appearance of the eyes. The various types of eye makeup products include eyeshadow, eyeliner, and eyebrow products.
The global false eyelashes market has been witnessing high demand for the last few years and is projected to reach $1.8 billion by 2023 compared to $1.1 billion in 2017. Increase in population of working women followed by their increasing awareness regarding eye make-up is impacting the growth of the market.
This week, Durig Capital takes a second look at an iconic cosmetic company that is continuing to refine its market strategy. Revlon, founded in 1932, has been identified with some of Hollywood’s biggest stars over the years. The company, under the direction of a new President and CEO, has recently posted some fantastic results for the third quarter including:
Adjusted operating income increased by 82% year-over-year.
A 35% increase in Adjusted EBITDA.
An increase in e-commerce sales of 23%.
Significant sales increases in China as well as North America.
This week, Durig Capital takes a look at a 130-year old company, whose name is synonymous with direct selling. Avon Products is now a global manufacturer and distributor of a wide range of beauty products. The company’s recently posted its most recent quarterly results. Some of the highlights include:
A 62% increase in operating profit.
The company’s average order was up 6%.
- Operating margin was up 160 basis points over last year’s Q2.