Essential Marketing Strategies For Small Businesses

If you own a small business, you can compete with much larger competitors with these strategies. You won’t need a massive marketing budget to make your business stand out from the competition.

Your Brand and Logo

All of your marketing materials, from your website to your direct mail postcards, should reflect your brand. Your brand isn’t your logo; it is the colors, font and tone of your content you choose to represent your brand’s personality. Branding also positions your small business in the industry among all the other brands that may provide a similar service or product. The logo representing the brand should be easily recognizable, convey a message to the individual about what your brand stands for, and be simple enough to stick in the customer’s mind. How you represent yourself to the world both visually and through customer service speaks volumes for who you are. Many people make the decision to go to one company or another based off the reputation of the brand, or the first impression the brand gives them. A strong logo and brand can be the best forms of marketing you could hope to have.

4 Melbourne Cup Marketing Tactics for Small Businesses

With Melbourne Cup Day rapidly approaching as part of the 2019 Melbourne Spring Racing Carnival, opportunities are ripe for small businesses to capitalize on what is a public holiday in Melbourne and parts of the wider Victoria area. It isn’t called the Race that Stops a Nation for nothing; put in the extra work while other places may be closed and you could give your business a vital advantage.