If you are thinking of starting an online store or already have one, your ultimate goal is to create the most sales from the least number of visitors. It is one thing getting people to visit your website, it’s another getting the visitor to buy something while they are there.
Advertising your website whether it is using online methods like Google Adwords for example or offline methods, maybe placing an advertisement in the local paper or magazine, all costs money. To make this cost effective, you need to maximise your sales to visitor’s ratio. To get 10 people to you website to buy 10 products is less expensive than getting 100 people to buy 10 products. The design of your website is important to increasing sales.