Herbal Nutraceutical Supplements in Vogue as Consumer Preference for Natural Soars

The nutraceutical supplements market is projected to account for over US$ 80,700 million in 2019, according to a new Fact.MR study. Overall growth of the nutraceutical supplements market can be attributed to,

  • Increasing adoption of nutraceutical supplements as pharmaceutical alternatives
  • Increasing healthcare costs and rising consumer preference for simple and over-the-counter medicines
  • Significant R&D investments in identifying the role of nutraceutical supplements in important health conditions such as obesity, cancer, cardiovascular diseases, diabetes and neurodegenerative diseases

According to the study, demand for prebiotics & probiotics dietary supplements is rising rapidly and projected to register over 10% y-o-y in 2019. Increasing awareness regarding the use of probiotics to maintain good health and to reduce the risk of multiple diseases has led to a significant demand for prebiotics and probiotics as dietary supplements.