One of the biggest mistakes overenthusiastic marketers make is to advertise a product or a service to everyone. There are many products and services out there which every human being needs but offering them to literally every person on the planet is a sure sign you need an overhaul of your marketing strategy.
If your language school isn’t on social media already, you are missing out on an effective and inexpensive marketing tool. Social media has an enormous targeting capability, a lot of reach and scale and it costs less than most marketing channels. People spend time on social media and it’s easier to reach them there.
But, not every social media will fit your school – not every platform suits every type of business. This is why it’s so important to analyse and see what will work best for you and where you are most likely to reach your target audience.