Advertising. Even to those of us with decades of experience, and intimate knowledge of its complex and inner workings, it can still be both overwhelming and at times surprising. It never ceases to amaze how advertising has evolved through time. From carved wooden signs, to painted ones, radio ads to television, billboards to internet ads. Even the clothes we wear advertise companies, political opinions, and even our intentions.
- Home price growth has reached its slowest point since March 2012, a turning point for the market when prices stopped declining and instead started rising. National home prices have jumped just 0.6%, according to Redfin. Just one year ago, annual home price gains were nearing 10%.
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It was a hot summer day in Portland Oregon. The cool breeze wicking away the sweat as I sat cross legged in the shade of the jumbotron at the country music festival. People were pouring in excited to hear a mixture of local and Nashville artists playing for the next 3 days, while we gorged ourselves on curly fries, turkey legs, sausages on sticks, and tried to keep cool.
- Existing-home sales ran at a seasonally adjusted annual rate of 4.99 million in December, the National Association of Realtors said Tuesday. That was the lowest since November 2015. Sales were down 6.4% for the month, and 10.3% lower than the year-ago rate.
- Commercial real estate over the next five years are going to be a lot tougher than they were the last five years, as cap rates increase. “We’re also seeing pressure on net effective rent with tenant improvement allowances. They are going up at a significant pace.”
- Looking ahead to 2019, expect weaker existing-homes sales as the new year ushered in a government shutdown and worsening economic uncertainty. Home sales have slowed after years of strong price growth and modest inventories hurt affordability. More properties are sitting on the market, as days until a signed contract increased to 46 from 40 days a year ago.
- According to Zillow, 25.1% of the nation’s newly-constructed homes had their sale prices cut during the fourth quarter of 2018, up from 19.2% of new homes in the first quarter of last year. At the regional level, Denver had the highest share of new homes with price cuts, at more than 40%. San Francisco and Los Angeles both had the steepest average price cuts at 8.5%.
- Economists polled by Reuters had forecast existing home sales falling 1.0 percent to a rate of 5.25 million units in December. Existing home sales, which make up about 90 percent of U.S. home sales, plunged 10.3 percent from a year ago. 2018, sales fell 3.1 percent to 5.34 million units, the weakest since 2015.
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