Salesforce – Einstein Analytics

Most of us may have heard of Salesforce in our organizations. We may have even worked on the Salesforce tool. So, what is the buzz about Salesforce?

Salesforce is the pioneer in using cloud technology in the CRM system. It is a popular and leading customer relationship management (CRM) tool used by many organizations. It is so popular and user-friendly that it is used by start-ups as well as fortune 500 companies. When Salesforce was launched, it started as a tool that people in sales used to track their accounts, opportunities, leads, and financial information. It helped to create projections and follow up with their customers. Today, it is used in various industries to track their customer interactions, predictions, analytics, reports, and to manage customer accounts and information.