The SEO world is constantly changing, making the lives of digital marketers difficult. With frequent algorithm changes and advances in technology, things have become difficult to master and a bit unpredictable.
SEO is not about creating content that anyone can do but ensuring that your content is found and read over the internet. And it is an ongoing process and includes both on-page and off-page optimization. You can do things for both of them to push your website within the top results of search engine results.