When it was first introduced to the world, social media was a foundational motion that was introduced as a means for individuals around the globe to connect and communicate on a more consistent and easy basis. In the year since, social media has well and truly proven its value as a leading connection and communication tool that spans the globe. So much so, in fact, that social media has today ballooned and flourished into what is a leading modern marketing strategy as well as a foundational epicentre for not only connection but also communicating across oceans in terms of world news.
Are you using social media to generate leads? Are you doing more than posting a link or a quote and hoping that people will contact you? Here are the most advanced social media lead generation techniques for you to implement. Most of you might have heard about these methods but they are a little more complicated and strategic. It requires a little more work but worth the effort.
Your social media content strategy should flow naturally from your social media objectives. Ask yourself how you’ll use content tactically to attain broader social media objectives. For example, if a social media objective is to extend brand recognition with millennials by 30%, your content strategy might specify a posting rate for Snapchat and embody plans for influencer takeovers Instagram live giving you more opportunities to connect with your target market. In addition to supporting your social media strategy, your content should also support and align with your organization’s general content approach, provided one exists. There are four key parts of a social content strategy. Research and analysis of current content perception and strategy, your target audience identified by platform, a list of content-specific goals and objectives and plans for the distribution of your content.
Did you know that a vast majority of Americans use Social Media? even more impressive is that those majority, 65% actually use social media to purchase products. If you think that social media isn’t important for your business. You are absolutely wrong and it is time to change your mindset.
Content marketing will become even more influential and powerful for small and medium-sized business. 2018 had the whole industry pushing content out faster than ever before. The trend in 2019 will be to polish and further narrow in the strategies that can make you stand out from the crowd.