Increasing demand for fortified food due to rising health consciousness among customers and government mandates on food fortification are some of the factors fueling market growth. However, higher costs of fortified products are preventing large-scale usage and restraining market growth.
Stevia is a natural sweetener with zero-calorie properties. Stevia’s medicinal properties can also contribute significantly to the growth of the market. That is why it is gaining huge traction from people who are quite health-conscious.