Value-added Benefits Drive Market Growth for Tissue Paper Products

Value-added benefits are a staple in the tissue paper landscape that helps drive market value growth. Manufacturers introduce a range of value-added benefits such as ingredients in products, pursuing innovations and improved functionality in tissue-based products. Additional ingredients in products such as toilet paper and facial tissues include fragrances, disinfectants, as well as essential oils, so as to provide gentleness on the skin.

Increased Consumption Fueling Tissue Paper Market Growth

According to a new market research report published by Credence Research “Global Tissue Paper Market (Product Type (Toilet paper, Kitchen & hand towels, Napkins, Facial tissues, Others,); Raw Material (Wood Free, Wood Containing, Recovered Paper,); Application (Residential Usage, Commercial Usage); Distribution Channel (Supermarkets,  Online Channels, Departmental Store)) – Growth, Future Prospects and Competitive Analysis,2019 – 2027”, the overall tissue paper market worldwide was valued at $19.5 billion in 2018 and is set to grow with a CAGR of 6.0% during the forecast period.

Facial Tissue Paper Market Registering Strong Growth

The facial tissue paper sales exceeded 2.5 million tons in 2018, and is estimated to exhibit 2.7% Y-o-Y growth in 2019, according to a new analytical study of Future Market Insights (FMI). Evolving consumer expectations regarding attributes of facial tissue papers such as high absorbency, strength, and softness, continues to drive brand owners to take appropriate efforts and deliver value-added, quality products in this highly competitive market. Key players in the facial tissue paper market are focusing on expanding their product portfolio, while strengthening partnerships and collaborations with equipment & machinery manufacturers.