There are so many reasons why established firms pay too much attention to the design of a product. It is because every aspect they add or deduct from the product design tends to dictate how a customer reacts. For instance, similar products from the same manufacturer but with different designs are going to spark different interests in people. Some people love simple designs, while others go for designs with sophisticated patterns and motifs. The fact that there are tons of different products in the market today, the only thing that consumers rely on to make the right decision is the product design. Below are details that lucidly show how a product design plays a huge role in the decision making of a customer.