Whiskey Market Straight and Strong with a Twist

The Whiskey Market is expected to register 4.26% CAGR from 2019 to 2024 and reach $60.29 Billion by the end of 2024. Whiskey has been synonymous with luxury for a long time due to its long distillation and aging process. However, the emergence of various craft whiskeys are challenging the notion that aged whiskey is better and are driving a renewed growth and demand among consumers.