Whiskey is a distilled alcoholic beverage which is prepared from the fermented grain mash of corn, rye, wheat and barley. The global whiskey market is driven by changing lifestyle patterns, in confluence with inflating per capita income.
The Whiskey Market is expected to register 4.26% CAGR from 2019 to 2024 and reach $60.29 Billion by the end of 2024. Whiskey has been synonymous with luxury for a long time due to its long distillation and aging process. However, the emergence of various craft whiskeys are challenging the notion that aged whiskey is better and are driving a renewed growth and demand among consumers.