The Era of Car Decal Advertising – The 3 Essential Practices

  • Make sure to keep the word count short.
  • Your brand message projection should be clear.
  • The majority of brands don't resort to using any image here, other than their brand name and logo.

Do you want your brand to stand out in public? If yes, you can opt-in for the car decals and stickers. You need to admit that when you see a car with a decal, you automatically gaze at the brand name and the details in the decal. Hence, these stickers draw immediate attention. And that’s the reason why you should use it as a part of your brand promotion strategy.

When you say yes to the clear vinyl car decal stickers, you take your targeted advertising a notch higher. Your brand gets the desired visibility while the car is moving or gets parked on the street.

If you want to get your target advertising and brand promotion through decals correct, you need to apply a few basic rules. The three vital pointers here include:

1.      Concise text

Make sure to keep the word count short. When you develop brand recognition for your company, it’s a smart call to cut down on unnecessary words. Else, the viewer or audience might get distracted completely. Short, intelligent, and relevant texts catch the audience’s attention fast. So, review the text many times, before you finalize the decal print. At all times, add your phone number and website details. It will help people to check your website, which will lead to organic traffic increase. Add a brand slogan as well to make the decal attractive, without going over the top.

Make sure to choose bold fonts, that are intelligible from a distance and doesn’t appear cluttered after printing.

2.      You have to get clear

Your brand message projection should be clear. Maybe for this, you should add more text, but don’t go verbose and clutter the decal. Briefly mention what your brand does. For instance, you can specify “online food delivery,” “outdoor advertising partner,” or “SEO experts at work,” and the like. It will give people the exact idea about your brand. If you want to mention the products you specialize, go ahead and do that without making the text length. For instance, if yours is a high-end dental clinic, you can add words like “Crowns,” “Teeth Cleaning,” and the like in the decal. Add the business hours as well, to provide more information.

3.      Make sure to use clear fonts and images

Usually, car decals should be simple and easy to read and comprehend. The majority of brands don’t resort to using any image here, other than their brand name and logo. However, if you have to use an image, choose one that demonstrates what your brand does. Choose a bright and compact size image that the audience can view clearly.

Apply the same the principle with your font. Make sure that the font is easy to comprehend. Don’t choose a cursive font, which looks lavish and delicate. People must get to read to your decal even if they are standing on the opposite street. Make sure to choose bold fonts, that are intelligible from a distance and doesn’t appear cluttered after printing. Choose contrasting colors so that the letters don’t get faded or merged with the car color.

Brand advertising and promotion through car decals need essential planning so that it’s successful. Today, several online service providers can help you get organized in this. Browse online and search for the service provider that can cater to your need and budget capacity.

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Kelly Wilson

Kelly Wilson is an experienced and skilled Business Consultant and Financial advisor in the USA.  She helps clients both personal and professional in long-term wealth building plans. During her spare time, she loves to write on Business, Finance, Marketing, Social Media. She loves to share her knowledge and Expert tips with her readers. 
http://libertylending.com/

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