The Google “SEO – Search Engine Optimization” craze

  • SEO (short for Search Engine Optimization) is vital in today's internet-centric world.
  • With SEO create and organize website content that is easily indexable and identifiable by search engines.
  • SEO keywords should be in page title,URL and meta description.

There is a lot of content everywhere – as a result, a ton of noise. It takes more than simply publishing content to stand out among your target audience and competitors. To prepare you for success from the get-go, optimize for SEO Search Engine Optimization.

Every time you create and publish an article or a blog post, you create a new page on your site that is being indexed in the search engine results page (SERP). At that point, Google is marketing content for you, forever and for free. The search engine optimization service provider’s industry is valued over $65 billion

In the era of digital marketing, SEO search engine optimization flourishes businesses. A specialist in SEO knows how to optimize website content for the best possible search engine ranking. Major search engines such as Google, Bing, and Yahoo rank a website within their searches based on what the search engine considers most relevant to users.

SEO is used to optimize business for Google search results, drive traffic and improve search ranking, Search Engine Optimization if done right and at an affordable price can deliver ROI (Return on Investment) for your business. Websites go great lengths in selecting the right keywords for their business. These are typically high relevance keywords. Their quality back links concentrate on high quality links from well known websites. They strive for extensive SEO compliance, make their website SEO friendly , change everything from the URL to name of images.

Google leveraged powerful algorithms to categorize and catalog the World’s digital information based on a potent little formula called PageRank. Today, most of the World’s search is undoubtedly conducted through Google’s search engine. Good SEO requires depth of knowledge and years of experience. Done right, it improves ranking for your business on Google search, drives more customers to your business and generates leads, delivering organic return on investment.

Many brands believe publishing too many blogs will lead to more links, higher ranking and increased website visitors. But, that’s not the right strategy, a glut of content is published daily online. You must be strategic to garner the attention needed for success.

For a good SEO you need to be link-worthy to secure links, other factors beyond content and links also influence rankings, and you must build strategic buyer funnels to sustainably build relevant traffic. The search engine uses links to either discover new web pages or to help determine how well a page should rank in their results. Good link building can help build your brand and establish you as an authority in your niche.

If the company already has a good ranking then start by creating a more searchable title, concentrate on headers, sub-headers, bullet lists; optimize page speed, cite reputable sources, explore in depth the topic, share original, new research.

Set up Google my Business GMB – when people search for a product or service near them, they’re usually very close to making a purchase – so, it’s important the information about your business that shows up when people search Google is as accurate, complete, and optimized as possible. GMB is a tool that helps you manage how your business appears on Google search and Maps. That includes adding your business name, location and hours; monitoring and replying to customer reviews; adding photos; learning where and how people are searching for you, and more.

Created by Backlinko’s Brian Dean, the skyscraper technique is a system for turning content into high quality backlinks

Nofollow backlinks are used in social media websites such as Facebook, twitter and linkedin, and in Q&A websites such as quora, presses releases, in content aggregation websites such as Scoop it, many hight-authority websites, like Wikipedia and the Huffington Post, use nofollow links to reduce the number of spammy backlink requests they receive.

Dofollow backlinks are common and valuable type of backlink for SEO. By adding Dofollow to your website you are informing google that your link is organic, the target website didn’t buy the link – and that you are vouching for the accuracy of the content at the other end of that link.

Good SEO is an absolutely essential step in being heard online, and with so many companies rushing into e-commerce space, it’s unlikely that its importance will diminish anytime soon. you pay attention to SEO, hone in on keyword research, and optimize your content, and update your current content, it will surface more frequently SERPs Search Engine Results Pages and you will drastically improve your traffic, conversions, brand awareness and more.

A good SEO can not only focus on content, but also help Navigate through multiple versions of the same page; solve tech issues that render content invisible to search engines; with proper server settings; integrate with social media, content, creative, user experience, paid search or analytics and finally find ways to speed up your site.

Madhavi Vudayagiri

    Versatile writer, skilled in writing top-ranking articles and blogs. As an author on Communal news, contributing to the article and blog section. I have dabbled in writing poems and a few have found their way into poetry website. Currently working as a freelancer, writing SEO friendly content for webpages. Accomplish tasks with distinct success and always giving the projects within the showcased deadlines. Fulfilling client requirements with finesse.

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