Manufacturing Buyer is changing
The world markets for manufacturers and online eCommerce has and is radically changing. Where today’s buyers of manufactured goods are rapidly adopting the newer approaches, they are adopting a much faster and more effective shopping path for manufactured goods, especially in developing counties.
Due to companies pushing buyers for higher efficiency enterprise wide, many of the global buyer’s time involved is allocated and reduced, even though the buyer’s time per transition is condensing; the companies expect the buyer with less time per transaction to provide better, more coordinated purchases.
In the past, buyers would go through large catalogues or online lists that forward industry websites, or make many phone calls. Once they finally have a real chance to review the product, they often find it is not even close to what they expected. They realize on many occasions all of this work ended up being a dead end and an unnecessary waste of time, especially if the website offering the products did not translate to the buyer’s preferred language.
Buyers today prefer a simple way, first with a search navigation bar, showing many products and vendors supply and they want this immediately with graphics and prices– without many additional (and wasteful) levels of prescreening. This is a much more efficient approach, as the professional buyers do prefer and adopt this type of open simple platform.
This simple navigational approach (offered for example with Shop The Globe) gives the capability to do product searches in almost every language and currency, allowing for many digital advantages over traditional exporting digital approaches.
Manufacturing Seller is changing
eCommerce fits hand in glove with digital marketing. Scaling into new territories and new markets is much easier and more cost-effective when you go digital. Let’s face it, global digital costs and advantages vs boots on the ground are not even comparable today, especially when you consider the results are much faster and simpler to track. Not only does global digital online increase manufacturers reach, it allows for greater worldwide brand awareness, while providing better utilization of a company’s time for more sales possibilities.
You can reach a large number of potential customers from around the globe without needing to establish any physical presence (or related cost) in most global countries. This is a significant achievement and with companies such as Shop The Globe listing is free. You can highlight the features and benefits of your products or services using pictures, descriptions, technical details, pricing, shipping and return policies, customer access to your products or services 24 hours a day, 365 days of the year.
This often requires online and fast service directed to customers needs, and more efficient and simpler one stop ordering and processing access to world markets and, therefore, more export opportunities.
Every manufacturer should review a predesigned simple alternative for current operations and product offerings.
Please also research the legal issues related to e-exporting. As with most business transactions, inform yourself about the laws and regulations that govern the country you’re selling into. Your need to know that business to business has far less restrictions.
As you move more online, as with the buyers, your time will also become more condensed per transaction and you must become more efficient. With all of those new sales to handle, you’ll be glad that an eCommerce site can improve back-end efficiencies.
Knowing how much online manufacturing business has changed, you’ll still have to deal with the traditional side of this business: shipping, customs regulations, possible taxes and work permits.
As the world is getting smaller and communication becomes instant online, isn’t it time that your company embraces the many advantages and preferred buying in today’s global world?