- What floats my boat is to find the one thing no one is doing within my scope of know-how.
- This crisis will leave a big mark on me because it is the first one I have to get through outside of Brazil.
- You can make choices that will place you in a more robust boat to better survive great storms and that is what I did.
Unbelievable! Another crisis! It’s a killer! We can’t get a rest. No entrepreneur can endure this. And yes, there is that sense of “it will get better” and we believe it because there is nothing else to cling to. Like every other seasoned entrepreneur, I have always looked for the best practices to pave the way and tame my crazy, optimistic side that somehow finds with unshakable faith in the project.
Apropos: I am a serial entrepreneur, inveterate, incorrigible (ask my wife!). In between founding this or that company, I did savor how it feels to work for important Media and Advertising Companies and experience how the world’s greatest brands do marketing. But what floats my boat is to find the one thing no one is doing within my scope of know-how, or to better enhance what had already been invented, and from my standpoint, I could do better. And like so, I savored what it feels like to make it, to succeed. Unfortunately or fortunately, success wasn’t the case on all of my endeavors and I did earn some calluses – which are really just thick, hardened layers of skin.
Back to the point, this crisis won’t make its impression on my personal life story because of its picturesque trigger – a virus!, if you’re not a prophet or a filmmaker, I doubt you could have envisioned such havoc caused by a virus (such a tiny thing). This crisis will leave a big mark on me because it is the first one I have to get through outside of Brazil. I have the great pleasure of getting through this calamity in the US. A while ago I told my friends I had decided to start my latest project here in the United States, I explained to them this decision was taken specifically because I refused to go through another crisis in Brazil.
It is no joke. See for yourself:
- 1991-1992 The Collor Plan (Portuguese: Plano Collor) and the president’s Impeachment
- 1994 “The Tequilla Effect”
- 1997 “The Asian Financial Crisis”
- 1998 “The Russian Financial Crisis”
- 2000 “The Dotcom Bubble Burst”
- 2001 “The Twin Towers aftermath”
- 2001-2002 “The Argentine Crisis”
- 2008 “The Great Recession”
- 2015-2016 “Dilma Rousseff’s Impeachment“
WOW?! Shall I say more? Fact: crisis- like storms – happen and they will continue to happen. Fact: you can make choices that will place you in a more robust boat to better survive great storms and that is what I did.
Today, I dedicate myself, aside from the companies I manage, to mentor business owners who want to establish themselves and expand their companies in the US. I was invited by the Ministry of Economy (nope, I don’t know anybody there, they came to me through indication they got within my industry) to help small Brazilian companies, through the very earnest and well developed Apex StarOut program. Being part of the Apex process, I could contribute with two companies and its endeavors, the next round is ready to go as soon as COVID gives us passage to get back to work. There is a diversity of programs like Apex StartOut. Just do the homework.
Worth noting, I decided to floor it to make it. Maybe I’m feeling more confident or safer by being here. Maybe I’ve just gone crazy or I’m hallucinating and writing under the influence of a Corona fever. The truth of the matter: I saw an opportunity to take advantage of the low tide and upgrade my digital platforms and data intelligence tools to get back in the water in top shape to hit the perfect wave.
To all the entrepreneurs out there waiting for the promising country to deliver on its promises – hear me out – I speak from experience – bring your business to the US. Let me say it louder: #bringyourbusinesstotheus !!! It´s always time… and easier than it may seem. Think about it. For now, I bid you Good Luck and 11th Crisis, you know where to find me!