- Parscale has defended the latest Trump campaign finance reports.
- It got $165 million from donors during the month of July.
- The Joe Biden campaign has announced a partnership with Cameo.
The Trump campaign has reportedly used up over 70 percent of its funds. This is according to a new report published by the New York Times. It highlights the frivolous spending habits adopted by his campaign team as one of the main reasons behind the reduced money war-chest.
His campaign has gained over $1 billion in donations since last year. Expenditure records reveal that a huge chunk of the money was spent on out sized compensation schemes and a slew of immoderate perks awarded to his core campaign team. Campaign managers also overspent on advertising during the coronavirus epidemic when fewer people were mulling about politics.
Brad Parscale, Trump’s chief campaign manager, is alleged to have received some serious perks that included a car and a chauffeur. They were paid for using campaign funds. Other exorbitant expenses, as revealed by the report, include magnet-lined pouches that cost hundreds of thousands of dollars. They were used by his aides to store donors’ phones to prevent eavesdropping.
Parscale has defended the latest Trump campaign finance reports. Currently a senior adviser in the Trump campaign, he disclosed during a recent interview that the president’s campaign team came up with a successful strategy to get donors, hence the increased spending.
The model apparently allowed his campaign to extend its reach and rival that of the Democrats, which was developed extensively during former US President Barack Obama’s term.
According to the former campaign advisor, the Trump team has stuck to the same strategy it adopted during the 2016 elections.
“I ran the campaign the same way I did in 2016, which also included all of the marketing, strategy and expenses under the very close eye of the family. No decision was made without their approval,” he said.
The Joe Biden Campaign Is Making Moves
While Trump donation funds dwindle, Biden’s fundraising efforts seem to be paying off. According to the latest reported figures, his campaign received a record $365 million during the month of August.
Although the Trump team has yet to reveal its donation figures for the same month, it got $165 million from donors in July.
A New Partnership To Get Ahead
The Joe Biden campaign has announced a partnership with Cameo, a celebrity video-sharing platform. This is in an effort to increase the reach and effectiveness of its online campaigns. The move will also allow it to boost fundraising efforts.
The platform allows companies and individuals to reach out to celebrities and social media influencers to get their messages publicized for a fee. Some of the celebrities that have reportedly lined up to support the Joe Biden campaign on the site include Mandy Moore, Andy Cohen, Dulé Hill, Tituss Burgess, and Melissa Etheridge.
According to a statement issued by Christian Tom, who heads the Joe Biden campaign’s digital partnerships push, “This partnership is a prime example of how this year may have upended the election cycle, but it also presented new opportunities to broaden our digital reach and tap into the groundswell of grassroots support we are seeing for Joe Biden and Kamala Harris.”