- If you want people to see what you have to say, you must ensure you optimize it properly so that it ranks high on search engines.
- Establishing target keywords is a fantastic way to help your content rank on search engines.
- Meta title and meta descriptions are short, snappy sentences that appear on search engines.
Blog posts and content marketing are some of the most effective ways to boost your company’s fortunes. They help increase visibility, and drive and maintain traffic to your website, and allow you to speak directly to your audience. However, writing a blog post is not enough.
Do your research
Keyword research is an essential element of writing a blog post that is as SEO friendly as it can be. Arguably, this is an essential part of the process, as, without it, you won’t have the right words that search engines look for when ranking content. The keywords that are searched most often, and therefore generate the most traffic, are what you must look out for. The good news is that you don’t need to guess which keywords to use. Google Trends is a free service that can do all the hard work for you. Leaving the research part to a results driven quality SEO Company would be better.
Pick the right title
Once you’ve completed your keyword research, you need to think about writing the perfect SEO-friendly title. This is important for several reasons. For one, it will help your post rank on search engines as long as you include the right keywords. There’s more to it than this, though. Using your keyword research, you’ll find that some word combinations are more common than others. Knowing which combinations generate the most hits will help you reach a larger audience. Finally, the right blog post title will also help you keep your content focused, rather than running off on tangents that can drive readers away.
Use target keywords throughout
Establishing target keywords is a fantastic way to help your content rank on search engines. But you need to make sure you use the correct keyword density within your blog post. Many first-time writers make the mistake of shoving the keyword in whenever they can, but this ends with the post becoming cluttered with the keyword, making it overexposed and suffering on search engines. The recommended keyword density is between one and three percent of the total word count. It can take time to learn how to include the content naturally, but once you hit the sweet spot, you’ll know.
Structure it properly
The structure is equally important when it comes to writing an SEO friendly blog post. No one likes reading a wall of text, so make the most of headers (H1, H2, H3, etc.) to break your content up so that it’s easily digestible. You can use H2 to H6 as much as you like but only use H1 once as the title. These headings should also include your target keyword, but not too much, and each section should be no longer than 300 words. If you feel you’re writing too much, don’t be afraid to turn paragraphs into lists, which enhances readability and prevents you from going overboard.
After the content is written (and checked for spelling and grammar errors), you can add links. You might not realize it, but these links can drastically improve the chances of your content ranking well on search engines. This is because links are considered the internet’s currency and signify your post’s value. It’s important to include both internal and external links, with links to previous blog posts to help keep readers on your site, in addition to the external links to relevant sources, such as studies, news reports, or educational articles. If you want to guarantee excellent SEO, add these links to relevant keywords or phrases, but don’t force it if it doesn’t feel natural.
Optimize the metas
Meta title and meta descriptions are short, snappy sentences that appear on search engines. They act like the blurb for the content, giving readers an immediate idea of whether this post is what they are looking for. They are also the first two things that search engines will check when ranking your post. The meta title must include your target keyword and draw readers in. Likewise, your meta description should provide an overview of what the content covers within 160 characters. It sounds tricky at first, but you’ll soon get the hang of it.
It doesn’t matter if your digital business is an established behemoth or a budding startup hoping to spread brand awareness. Once you have finished writing your post, adding links, and optimizing the keywords, don’t forget to share it across social media platforms.