- Signage can be the first point of introduction for a business with its potential customers.
- Make sure that the signage you install is attractive with the clarity of your logo and brand name.
- Most consumers believe that a good quality signboard is reflective of the good quality of products or services offered by the brand.
Throughout history, businesses have benefitted from the commercial advantage that comes with indulging in signage. Signage enables a business to attract masses and widen its customer base. Signage is the cornerstone of an effective branding strategy.
Signage can, thus, be referred to as one of the best business decisions one can make. As a business owner, you can improve your sales and profitability by incorporating effective signage in your branding signage.
This article aims to introduce you to the benefits of signage, as the statistics have revealed over the years.
Positive indicators of business signage in light of statistics
Signage is a powerful tool for commercial advertisements. Numerous research-based statistics serve as evidence for the advantageousness of catchy, vibrant, and legible signage for businesses. While there are various forms and kinds of signage, outdoor signage tops the list of effectiveness.
Following are the benefits of business signage as evidence suggests:
1. Customers enter the store because of signs
Signage can be the first point of introduction for a business with its potential customers. If you are running a store and haven’t installed a signboard as yet, you need to do that immediately. Make sure that the signage you install is attractive with the clarity of your logo and brand name. In this way, your signboard will appeal to people enough that they will be compelled to enter your store.
In fact, the absence of signs outside a retail store proves counterproductive as sixty percent of the consumers in the US have been reported by FedEx survey to change their decision to enter a store if there’s no signboard installed.
2. People tend to talk about a business
Who knows, signage can become the reason people talk about business. Whether it is good publicity or bad publicity, building brand recognition is essential for sustaining as a business. FedEx surveys indicate that around 75 percent of people told they mentioned business in their conversations because of the outdoor signboards.
3. Signage reflects quality
Most consumers believe that a good quality signboard is reflective of the good quality of products or services offered by the brand. Imagine. Investing a little bit in good signage can be your way to achieve a good reputation and improvement in your brand image. Consequently, you improve the chances of higher sales for your business in a short time.
4. Signage prompts sales
Signage is an effective means to prompt sales. Signage catches the attention of a passerby, and people observe the branding that signage portrays. This is the moment where people decode if they want to buy something from your store or enter the next one. You can increase the chances of their decision in your favor by seeking help from outdoor signage Dubai for your retail sales curve to up. According to the FedEx survey, 67% of people say they make their purchases if the signage is eye-catching.
5. Signage helps in navigation
Signage doesn’t only work for marketing and promotional purposes. It can also be used smartly to help people reach your store. Especially in a crowded market or a shopping mall, you can employ outdoor signage to show people, including the unintended visitors, to check your store out.
If something keeps on appearing, you naturally feel attracted because of curiosity to at least check it out and know what exactly it has got to offer. When you make an effort to install and prepare outdoor signage, make sure you take care that it signifies your brand and makes it look distinctive. It can make small businesses stand out, and for large businesses, it serves as a source of branding.
6. Consumers rate legibility of signage very high
Last, but not least in importance is the importance of legibility of signage. Consumers, as well as businesses, have told in surveys that legibility is the most characteristic of promotional signs. Research by The University of Cincinnati shows that around sixty percent of businesses consider updates in design and enhancement of the visibility of signage useful for an increase in profit levels and the number of transactions in a given period of time.
Secondly, fifty percent of the respondents of the same the survey mentioned poor signage, wrong spellings, as a source of mistrust towards a retailer.
Outdoor signage is essential for retails
Whether you are a small business owner or a larger business owner, you need to understand the importance of external signage. Without effective signage, you can expect your branding to reap benefits. Sales, profits, and most of all, credibility and public image of the brand take huge influence from the quality of signage you indulge in.
Keeping all these benefits in view, you need to incorporate innovative outdoor signage with the help of experienced professionals in your branding strategy.