- In practice, a mood board is conventionally used for larger projects like developing a website, or any other full-scale business project.
- There are a plethora of authority design websites and online publications that you can visit.
- Sometimes, your rival can be your best friend.
We’ve all heard the saying that a picture is worth a thousand words. This statement fits perfectly with logos as well. A great logo is one of the best visual representations any business can have; however, not all logos are created equal.
A logo is one of the most important elements of a business’s branding strategy. It is not something to be taken lightly. Every logo should effortlessly burn its brand perception into the mind of its customers. While social media behemoths like Facebook, Pinterest, and Instagram have unique and immediately recognizable logos, it’s not as easy as they make it look.
Many times, finding the perfect logo design idea for your business can be a daunting task. Overthink your design, and you could come up with a murky design that no one wants to look at; underthink it, and you may end up with a logo that is just as effective as clip art in greyscale.
Thankfully, there are ways to go about finding the perfect logo design idea. It doesn’t matter if you’re a business owner looking to design or redesign your logo, or you’re a graphic designer brainstorming for the perfect design for a client.
Regardless of the kind of logotype you’re aiming for, these tips will help to unlock your creative juices and help you with ideas that will aid your logo design process.
#1. Create a Mood Board
Whenever you can’t find the right words to communicate your brand qualities to a graphic designer, words are probably not what you need at the moment. You need a mood board. A mood board works like a collage. It is a way to spill out your feelings about your brand so that it is visually represented.
Your mood board can contain images, videos, text, and any other kind of object that you feel can effectively communicate your brand message to your designer. It will serve as an effective guide to keep your designer creating in the right direction.
In practice, a mood board is conventionally used for larger projects like developing a website, or any other full-scale business project. Object ideas for your board can be gotten from the internet; it doesn’t have to be anything cumbersome.
To make your own mood board, you can opt for a physical version and grab a foam board and some glue, or you can use digital equivalents like Moodstream from Getty Images, Moodboard, and Moodboard Lite on Apple devices, Sampleboard or even Pinterest.
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#2. Check Out Logo Directories, Design Sites, and Logo Idea Generators
To use a mood board, you need to have a sense of what you want. But in a situation where nothing is coming to you, checking out other sources of design inspiration is not a bad idea by any stretch.
Just as you can use writing service review sites like Best Writers Online to find the perfect writing service reviews, you can also find some of the best logos through logo/design directories and blogs.
There are a plethora of authority design websites and online publications that you can visit. Websites like Behance, 99designs, and Dribble are havens for photographers, artists, graphic designs, and web designers. These websites boast tens of millions of logos and general design ideas between them. And these ideas are usually stored in perceptive categories, making it easier for you to navigate and find the perfect idea.
There are also logo design idea generators like Logo Type Maker and even logo design platforms like Tailor Brands and Brand Crowd. Take your time and go through all these websites while keeping your brand in mind. You might uncover an idea that will spark your interest. Sometimes, the logo design platforms will even give you a complete logo design that you’re comfortable with.
#3. Glean From Your Competition
Sometimes, your rival can be your best friend. If your competition has more engagement with their customers than you do, they’re probably doing something right with their branding that you have yet to discover.
Find out what it is they’re doing right. Analyze the elements of their website design and logo design: the fonts, layouts, styles, and how they implemented each of them. Then apply what you have learned to your design efforts. You could also stumble on something they are not doing right and jump on it to get ahead of them.
Remember, though; there is a thin line between learning your competition’s design principles and stealing their design ideas. The latter is a copyright infringement and could land you in a world of trouble.
Additionally, you can also check out all the places their customers hang out and listen to their perception of your competition. You may learn something that will aid your logo and overall branding strategy.
#4. Do Something Non-design Related
When writers are suffering from writer’s block, they don’t try to force the process. Instead, they step away from writing for a while and engage in other things that have nothing to do with writing. The same strategy makes sense when trying to design a logo. Sometimes, one of the best ways to find something is to stop looking for it.
Rest your brain and step away from your drawing board/pad and your computer. Disengage your mind from any sort of creative task. Go out and have a drink with friends, stay at home and binge on your favorite television series, go for a walk or a run, or sit in your backyard and bathe in the sunlight.
The advantage of this strategy is two-fold. When you return to your design project, you’ll be able to see it with fresh eyes. Often you will quickly discover ideas that you missed before. Also, almost anything can spark an idea in your mind, whether you are reading a book or watching a movie or just sitting and observing other people.
Just keep an open mind during your time away from your design project, and you’ll often find the best ideas in the unlikeliest of places.
#5. Seek Feedback From Your Network
In this sense, your network is made up of your family, friends, colleagues, potential and current customers, and graphic designers.
If you have people in your life who are willing to give you feedback that will help you bring your logo design idea to life, take full advantage of them. Not all of them will have useful suggestions for you, and that’s okay. Their feedback is crucial because those of them with design knowledge can give you insight into your design, while those without can sometimes help shine a light on the things you shouldn’t do while designing your logo.
People often think differently, and so there’s always the chance of them seeing something in your design that you would never have thought of on your own. That alone makes this strategy worth exploring.
Gunning for the perfect logo design idea is a worthy aspiration because of the impact it can have on the way current and prospective customers see your business. The truth is that depending on your unique situation, not all these tips above will work for you, not to mention; it is not an exhaustive list.
So select the ones that apply to you and make the most you can of them. Your business will thank you for it.