What You Need to Start a Business Blog

  • This will also help you expand your reach with other potential customers even further.
  • As the saying goes, the best way to make a sale is to love your product.
  • Eventually, in the long run, you'd build a community of loyal customers who talk continuously about your product and encourage other people to buy from you.

Many companies are at risk of being out of date. One reason for this is the lack of online presence.

Now this may initially appear to be a threat. However, if we see this statement in a completely different light, we may find that it is indeed a call to us to make sure our businesses stay relevant in times when the internet is rampant.

WordPress.com is best used when you are just at the point where you just started getting your business started online.

One thing that we notice in most successful companies is that they make sure that they dominate online content. Companies like Apple, Amazon and Alibaba have left their mark on the list of successful companies. The secret behind this could be in how they managed to develop their presence and brand names online.

This is how they got people talking about them online and keeping their names relevant up to date even in the simplest of conversations.

What we need to understand about the Internet is that it is now making a major shift in the way we regulate forums, discussions, and other means of communication – this is where you want to be.

Hence, developing a business blog is one of the best decisions you will ever make to grow your business. Ultimately, it will help you get people talking more about your business. This will also help you expand your reach with other potential customers even further. But first things first. What do you need to start a business blog?

 The gift of WordPress

WordPress is a good starter platform for setting up your business blog (at least for the first few parts). There are two options: the free domain and the paid domain.

A free WordPress domain would look like this: www.yourwebsitename.wordpress.com

WordPress.com is best used when you are just at the point where you just started getting your business started online. It is helpful to have a quick start on your company blog to get your company descriptions online as early as possible: what is your company about, what services do you offer and offer and other details. However, the use of WordPress’ free domain is limited. For one thing, you can’t sell directly from the website.

Other platforms are Weebly, Drupal and Joomla. Just like WordPress, they also offer free services for setting up your own website to host your business blog. To upgrade and enable monetization (also known as enabling your website for online sales) for your blog, you’ll need to invest in a paid domain via an annual subscription. A paid domain looks like this: www.yourwebsitename.org WordPress.org is the best upgrade you can make to your business blog because, for one, you are now hosting your own website compared to using WordPress.com. Self-hosting your website also allows you to make online sales and open your website to affiliate marketers and advertising companies. Other paid web hosting platforms are NameCheap, 1 & 1 and GoDaddy. Find out about the paid hosting programs to meet your 24/7 website maintenance needs. Now let’s start designing your website.

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 Choosing a website theme

WordPress offers its own themes for free, but some require paid domain subscriptions before they can be used. WordPress Theme Directory and Theme Forest will help you choose the right design that best represents your business blog. However, you need to consider the following:

  • Does it suit my chosen audience well?
  • Does the design match the nature of my business?
  • Is the topic accessible for different devices (e.g. mobile phones, PCs, laptops, tablets)?
  • Does the topic include a public forum or some form of customer support to resolve various issues I may encounter?
  • Does the theme give me a comprehensive list of options for customization purposes?

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A business blog is essentially about posting a description that provides all uses of the product you want to sell: talking about your products and services.

Develop your content

Now that you have a well-designed website for your business blog, now is the time to start planning and developing content.

As the saying goes, the best way to make a sale is to love your product. Building on this premise, you need to be able to translate your own interests into something that will pique the interest of your potential customers. A business blog is essentially about posting a description that provides all uses of the product you want to sell: talking about your products and services.

So finding your voice is important: you don’t necessarily have to be a good writer to produce good content. The important thing is how you manage to stay real as you write. Brainstorm your topics

is a good approach to planning your content as well as planning your releases. You can write about the benefits of your product or have someone review it and post it right on your company blog. This allows you to expand your influence online and make new connections on the go. The more people shop in your online store, the more people want to write about your products. The more people want to write about your products, the more people will be drawn to the purchase.

Eventually, in the long run, you’d build a community of loyal customers who talk continuously about your product and encourage other people to buy from you. At this point, you already have your customers helping you promote your business online. Findability and networks Now comes the technical part.

To ensure that your content can be seen by more people online, you need to take care to optimize your website so that it is more searchable online. Search Engine Optimization (SEO) pays close attention to words that you use in your content. For example, if you sell coffee beans, what other words can be connected to it? And what would people most likely have to type into their Google search bars to find you? Searching for keywords is part of optimizing your website to get up in Google search results.

Doing keyword research and incorporating it into your title, some body parts, and the conclusion will prove essential (and by far the most tedious task you could possibly get). You have the option to hire SEO experts and content writers to work on your content, or you can sign up for SEO courses.

A good SEO strategy increases the chances of your business blog showing up more frequently in Google searches. This is a great way to meet people you want to partner with to grow and grow your business.

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