Which Social Advertising Platforms Should You Invest In?

  • Just as many people use Twitter as Facebook.
  • People use Instagram constantly, possibly more than Facebook and Twitter.
  • Choose the platform that best suits what you are selling.

Trying to promote your business, brand, or product is much easier now than a decade ago, but it still requires l hard work. People use social media platforms daily, so advertising on these platforms is essential. What is social media advertising? Let’s explore some social media advertising examples to find the best app or site for your business.

What is social media advertising?

Social media advertising is similar to conventional advertising except these ads are designed for viewing on a specific platform. While traditional advertising, such as in a magazine, can be glossed over advertising on social media targets people interested in your brand or product.

Benefits Of Social Media Advertising

There are plenty of ways to advertise: magazines,  YouTube, or even a TV commercial. But the most effective way to bring in business is by reaching out to the right group of people. For example,  advertising a kid’s toy in a beauty magazine won’t sell the product. You have to advertise on social media so that people with kids will see this toy and want to buy it.

More people use social media than reading magazines or watching TV, so it’s critical to place advertisements where people are going to see them. Social media is the only choice that makes sense. Let’s consider the advantages and disadvantages of each.

Subtle ads on Facebook, might not attract the business you want.

Choosing the best social media platform: What are the pros and cons of each?

Facebook
Pros: 

There are millions of people of various ages on Facebook. Advertisements here can reach almost anyone appearing on the user’s timeline, or on the side of the screen where it’s subtle but still visible.

Cons: 

Subtle ads, might not attract the business you want. While millions use the platform, not many use it all day. Users check notifications, catch up on the news, and then log off. Since there are numerous ads on Facebook, eye-catching information is critical.

Twitter
Pros: 

Just as many people use Twitter as Facebook. However, a younger generation of people uses Twitter, leading to potential new business contacts and with new interests. Twitter uses hashtags to promote current trends. Use this trending information to your advantage to get people to look at what you’re selling.

Cons: 

Being up to date on current trends, including your brand, will attract attention. If your business is not reflecting current trends, it will lose customers.

Instagram
Pros

You can choose a paid post to appear on someone’s timeline or advertise through the story section of the platform. People use this app constantly, possibly more than Facebook and Twitter. People of all ages use it, so you can choose the target audience.

Cons: 

There are few disadvantages to using Instagram other than someone skipping through an ad to avoid watching Instagram stories or if they are mindlessly scrolling their feed.

LinkedIn
Pros

People who use LinkedIn tend to be more serious and business-oriented.

Cons: 

It limits the target audience to those who are older.

There are few disadvantages to using Instagram other than someone skipping through an ad to avoid watching Instagram stories or if they are mindlessly scrolling their feed.

Snapchat
Pros: 

Advertising via filter creates considerable exposure. People look for something funny to send to their friends: your filter and ad placement may be the one sent.

Cons: 

Your filter must be picture-worthy, that is, unique and stands out compared to other filters.

Pinterest
Pros: 

Users are looking for interesting and fun pictures. If they like your ad, they pin it to their board where others will see it.

Cons: 

Pictures need to be eye-catching and original.

Takeaway

Choose the platform that best suits what you are selling. For a more mature, more serious audience,  Facebook or LinkedIn may be more appropriate. For a younger audience, Snapchat and Instagram may be a better fit. Creating ads can be difficult, but companies are there to help, such as Colibri Digital Marketing. Once you have chosen the site you want to invest in, look for digital marketing companies who specialize in social media to create the ideal for your business.

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Maryn Mcdonnell

Maryn is a tech enthusiast and creative content writer. She is interested in all tech-related stuff, digital marketing, travel, fitness and personal improvement. Find Maryn on Twitter @MarynMcdonnell
https://twitter.com/MarynMcdonnell

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