- As people cannot get out to the high-street shops, more are having to shop online for what they need.
- There is a lot more competition online now between businesses in the same industry.
- Competition for search rankings, keywords, advertising, and conversions. In particular, since the pandemic, we have noticed competition online skyrocket between brands.
COVID-19 has impacted the way we live life and go about our daily business. This may be how life will be for the foreseeable future, which is why we believe digital marketing will become a common practice in every business’s processes.
Here are our reasons why we believe this, and some useful insights included to get your business online…
More Customers Online
As people cannot get out to the high-street shops, more are having to shop online for what they need. Even if they do plan to go to the shops in person, they most likely have to research online at the business’s COVID policy. If more individuals are online, there is a bigger chance they will be looking for something your business could provide.
With customers who usually won’t shop online being forced to, they are going to expect a lot from your website when they begin to shop on it. If it isn’t optimised, fast and simple to navigate then you can say goodbye to any potential customers. You need a website design that can do these three things. Remember, these people won’t be happy that they are having to browse through a screen rather than in person, so their user experience needs to be at a good standard. You have to keep in mind with more people, this increases the likelihood of more traffic to your website so can it handle it?
Plus, with so much competition, how will they see your website?
The Majority Of Businesses Having to Now Go Online
Due to the pandemic, a lot of businesses have to go online to try to keep a good enough form of income that will keep them going. Even if the business doesn’t fully intend to go online, they may have to set up an online store for click and collect systems as that is the only way customers can visit some shops in person.
Many of them, particularly small ones, will need some help in setting up their marketing strategies and will be more likely to enlist the help of digital marketers to save themselves the time and hassle. Remember, no one knows the online market like us. We eat, sleep and breathe digital.
We believe that due to COVID pushing businesses to look online for custom, many will have realised the importance of having their information online to allow customers to find easily. Having a website, Google my business, and social media channels will make a business more accessible and credible. If a potential customer can see more information about a business, then they are able to put more trust in you. Trust goes a long way in the customer cycle, if they trust you then they are likely going to be loyal to you in the future. This increases customer retainment.
A physical shop can’t help the business get much out of their customers to find out the things they looked at, what they put in their basket, which store signs they read, and more. They can see what they purchased, but not many more insights than that. Analytics online allows you to see customer information and things such as their demographic, pages they clicked, items they looked at, and content they engaged with. This is so important for us as digital marketers because we can act upon this information and push a strategy to increase conversions. Being able to measure what is going on with visitors to your website allows more knowledge to be known about the types of customers you are attracting and, consequently, further plans to be put in place for going forward in your industry. Can you tell we love analytics?
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If you own a business and are reading this without having your business online…
This is now your urgent reminder to get online now and start fighting for yourself!
As the header says, there is a lot more competition online now between businesses in the same industry. Competition for search rankings, keywords, advertising, and conversions. In particular, since the pandemic, we have noticed competition online skyrocket between brands.
Don’t give up so easily and decide to refrain from taking your business online because of the fight for the top. Digital marketers are here for a reason, we will be your soldiers in the war on the online battlefield. We will fight for you. Competition is good for everyone.
One thing we don’t have as much say in is what your business offers. Digital marketers can do a lot to drive you up the rankings, increase conversion rate optimisation, and social media presence. However, it is up to you to make what you are offering irresistible and unique from the others. We do the rest, making you look appetising to all, but you have to make sure you work with your fellow marketers.
Some tips in making your online business do well on your side include making sure to be competitive with your prices. If someone can get something cheaper online, we can almost guarantee they will choose the cheaper option over you. If you are a small business, do not try to start with these ridiculously high prices as not many people will recognise you and will see no value for money. Make sure what your business offers isn’t too basic, too many people just describe themselves as offering a broad service or item. Things such as sweets are too basic, turn that more specific to what you actually offer. If you offer sweets from a different country such as the USA then let your audience be aware, as the chances someone is looking for more specific items online are high. A final tip you can do online to help your business is to have brilliant customer service. Go the extra mile for your customers and a lot of them will do the same for you. Be responsive, polite, and devoted to them. We shouldn’t have to remind you of the importance of customer service as we are sure you already know!
Better Cost Effectiveness
Many people don’t realise this, but when you operate your business online it can be a lot more effective in terms of cost than operating from the physical shop. This is important right now too.
Before COVID-19, we saw that prices on the high street market were rising and they were already struggling. Now during a pandemic, so many haven’t been able to afford to keep the physical shop in business and there will be severe outcomes when the price of operating in a shop also goes through the roof. Nearly everyone has been at a loss during this and many won’t know the full effect on their business and the market they operate on until some sort of clarity in the lockdown situations arise. For example, we have seen many businesses not survive this due to rising rent costs of premises. This isn’t good as many jobs have been lost.
ASOS, who is an online-only retailer, decided to purchase stock from businesses that haven’t made it through but didn’t offer to buy the physical stores. As digital marketers, although we know it isn’t good for the job market, we see this as a smart move from ASOS. They understand that the cost to run a store with rising rent, less in-person custom and maintenance costs on the buildings is much higher than the cost it would be to stay online.
The price of maintaining an online store and promoting different ad campaigns is significantly lower than the high street store options. It is also a lot more effective as you have a higher chance to grow your business through online reach to individuals who wouldn’t have used your shop due to distance or other reasons. Online advertising, in comparison to traditional adverts, can be way cheaper in the long run too.
A digital marketing agency could also help your business find the most cost-effective methods to advertise online, with expertise in the area we will know which advertisement could best suit your campaign. Digital marketers can constantly drive your business marketing strategy and are flexible if any changes need to be made to improve analytics.
There you have it! Our top reasons as to why we believe that digital marketing is the future way forward. We know that right now is difficult for everyone and we hope that one day we can see some sort of normal arise. If you own a business and were hesitant to bring it online, these reasons could benefit you and give you that nudge you need. Not everyone will be at the top straight away. When implementing a digital marketing strategy, you need patience and to plan out for the long run. Carefully pay attention to your analytics and make changes according to which analytics appear to need more work. If perhaps you are a customer considering keeping to online shopping, you may find it is also similar to the reasons above. It is often cheaper, easier and allows more variety of options to shop online. You may find a really good business that you wouldn’t have found otherwise. Who knows?