- UGC is a cost-effective way of content marketing as the users create the content.
- The search engine loves content that is relevant and beneficial to its users.
- All eCommerce businesses are ultimately looking for marketing strategies that can increase the conversion rate and sales.
Time after time, User-Generated Content has proven to be the most authentic, genuine, and trustworthy form of content. UGC is the piece of content created by the loyal users of brands that can surely take the business of the brand ahead and maximize their profits.
E-Commerce businesses are constantly on a hunt to increase their brand presence. Social and social media acts as a perfect platform to gather User-Generated Content since it is a massive platform with billions of daily active users.
Users leverage social media as a platform to openly share their opinions about new products and services. There is a chance that they are talking about your eCommerce brand.
Hence, as an eCommerce brand, you must indeed utilize the power of User-Generated Content as a marketing tool to boost your brand conversions and sales. By now, you must be wondering why? In this blog, we will be answering this in detail. Keep reading!
User-Generated Content – The Perfect Marketing Tool To Increase Your E-Commerce Sales
Cost-Effective Yet Powerful
UGC is a cost-effective way of content marketing as the users create the content. Save the extra penny that you would shell out to collaborate with a famous influencer on social media or various other advertising means.
User-Generated Content is super powerful since it is created by users who adore your brand. Be it in the form of images, videos, gifs, Google or Facebook reviews; this content can prove to be beneficial for your brand; as a person tends to trust another person much more than your brand’s published content!
Increased SEO Ranking
The first step which people do while looking for a product is to search for it online. They instantly go to the search engine and look for Google reviews, video testimonials, etc. To put their faith into a brand is all they want and are looking for.
The search engine loves content that is relevant and beneficial to its users. The more the users engage with your brand and increase traffic on your website, the higher you will rank on the local SEO.
Moreover, UGC consists of the keywords that people generally search for, and hence it improves your discoverability.
Build A Solid Social Proof
Consider this – you are looking for a salon service near your locality. You google the ‘best salons in your area’. Most of us would do that, right?
You see a list of best salons near you and immediately go through the reviews. You will shortlist the salon with the best reviews and take their services when you read positive reviews from other customers about their services.
Eye-catching pictures and fancy descriptions of a salon without any review would not have been convincing enough for you to take up their services.
This is the power of creating social proof. By doing this, you can gain the trust of your existing as well as potential customers.
Increased Conversions & Sales
All eCommerce businesses are ultimately looking for marketing strategies that can increase the conversion rate and sales. You can leverage platforms like Taggbox commerce to create shoppable UGC galleries.
By displaying User-Generated Content, you encourage and inspire regular shoppers to become your customers. As mentioned above, all shoppers look for is brand credibility and positive reviews.
Improved Shopping Experience
Gone are the days when shoppers used to rely on the brand’s content. The key to remember is not to underestimate your shoppers. They are smart and always look for what other shoppers experience.
When they see the content posted by other customers using your products or services, they visualize the products on themselves too and are more likely to be satisfied with the quality of the product, further resulting in a better shopping experience.
UGC- The Future Of Content Marketing
Customers are the king, and without them, your business cannot thrive and survive. Your business becomes successful once you build a relationship with your customers on a personal level.
Everybody likes to get featured. Show your customers that you value their feedback and encourage them to give reviews. If a customer tags your brand in a post, repost it on your feed and tag them.
This will give them and your other customers the motivation to engage more with your brand.
Moreover, user-generated content provides visibility to your eCommerce brand that no other paid marketing campaigns can.
Over To You
User-generated content is the most powerful and result-driven form of content marketing, which can be a treasure for eCommerce brands if leveraged properly.
Using UGC can improve your engagement with your users, increase your brand value and visibility, build social proof, instill faith in your existing and potential customers, gradually increase your brand conversion rate and boost your sales.
However, to enjoy all the mentioned benefits, you need a highly responsive and user-friendly social media aggregator which can effectively collect, curate, and showcase your UGC on your website!