- Xiaomi was born in April 2010 from the meeting of several entrepreneurs named Lei Jun, Lin Bin, Li Wanqiang, Zhou Guangping, Huang Jiangji, Liu De and Hong Feng.
- Xiaomi unveils its first operating system called MIUI, an alternative to the classic Android interface.
- International players then start to worry about the strike forces Xiaomi is gradually developing each year.
Founded in 2010, Xiaomi managed to establish itself in China before expanding its international market to the point where it was regularly referred to as the “Chinese Apple”.
With less than 10 years of service, the brand co-founded by several entrepreneurs continues to leverage immense potential, focusing on several products, including smartphones.
The history of Xiaomi
Xiaomi was born in April 2010 from the meeting of several entrepreneurs named Lei Jun, Lin Bin, Li Wanqiang, Zhou Guangping, Huang Jiangji, Liu De and Hong Feng.
When the brand arrives in the country, China has a habit of turning to foreign products for smartphones, to the point that it has a keen interest in the iPhone 4 sold by Apple this year. A few months after a first round of financing, in which the famous Singaporean fund Temasek participates, Xiaomi unveils its first operating system called MIUI, an alternative to the classic Android interface.
Xiaomi then launched the Mi 1, its first smartphone, which gradually brought together a small community.
At that time, the brand already had the idea of making products that were functional, efficient, but also particularly accessible, i.e. “as close as possible to their manufacturing costs”.
Users were won over over the years as the company introduced new smartphones.
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The Xiaomi Mi 1
In 2013, Xiaomi hired the former head of Android at Google, Hugo Barra. From this date, Western countries will realize the potential of the brand, with the latter taking it into its head to gradually leave the country to conquer new territories.
It, therefore, follows its strategy and turns to about ten new countries in 2014, declaring imports to India, Indonesia, Brazil, Russia, and Mexico.
The company then has several difficulties, falls behind, but perseveres. In the same year, it began to turn to new products for household appliances.
A year later, it hires former Qualcomm chairman Wang Xiang and Shou Zi Chew, a well-known investor who works with the company as CFO. International players then start to worry about the strike forces Xiaomi is gradually developing each year, such as Google mentioning the fact that the brand’s operating system does not provide access to its products. but those of its competitors. When it turns five in 2015, the company announces that it has sold no less than 100 million smartphones.
Xiaomi’s flagship products Xiaomi develops different types of products that can be roughly divided into two categories: Smartphones and connected objects. The latter includes wristbands for sports, hoovers, TVs, but also laser projectors and computers. Electric scooters such as the M365 are also becoming increasingly popular.
Xiaomi’s main strength lies in unveiling very accessible smartphones while remaining particularly efficient for some.
With this in mind, it announced the launch of the Poco brand in 2018, which contributed to the design of the Pocophone F1, a powerful entry-level smartphone marketed at €359. It has also made Redmi a full brand of the group.